Suunto vs TOZO:Which is more popular by branded search?
In August 2026, Suunto had more branded searches than TOZO among open-ear headphone brands worldwide. Suunto was estimated to have 310K branded searches compared to TOZO’s 24.4K, and held a 17.1% Share of Search versus TOZO’s 1.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Suunto or TOZO?
Compare brands that offer open-ear headphones for activity and everyday use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Suunto, TOZO. The figures are in the table below the chart.
View monthly share of search table
| Month | Shokz | Soundcore | Suunto | TOZO | Cleer Audio |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 35.5% | 20.2% | 1.8% | 0.11% |
| Nov 2025 | 49.5% | 33.2% | 15.8% | 1.4% | 0.08% |
| Dec 2025 | 47.5% | 36.9% | 13.8% | 1.6% | 0.09% |
| Jan 2026 | 48.5% | 34% | 15.6% | 1.7% | 0.11% |
| Feb 2026 | 44.9% | 36.3% | 17.2% | 1.6% | 0.09% |
| Mar 2026 | 48.2% | 34.3% | 15.7% | 1.7% | 0.09% |
| Apr 2026 | 48.2% | 34.2% | 15.7% | 1.7% | 0.09% |
| May 2026 | 46.1% | 37.8% | 14.6% | 1.4% | 0.08% |
| Jun 2026 | 45.7% | 38.3% | 14.6% | 1.3% | 0.08% |
| Jul 2026 | 48.1% | 35.1% | 15.4% | 1.4% | 0.08% |
| Aug 2026 | 43.9% | 37.6% | 17.1% | 1.3% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Suunto and TOZO comparison changed over the last 12 months?
3 findings
- Suunto was ahead of TOZO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Suunto’s estimated Share of Search among open-ear headphone brands worldwide moved from 20.2% to 17.1%, and its estimated monthly branded searches moved from 315K to 310K.
- Across the 11 months ending August 2026, TOZO’s estimated Share of Search among open-ear headphone brands worldwide moved from 1.8% to 1.3%, and its estimated monthly branded searches moved from 28.3K to 24.4K.
How did search popularity change for open-ear headphone brands worldwide in August 2026?
2 changes
In August 2026, Suunto gained estimated Share of Search among open-ear headphone brands worldwide, from 15.4% to 17.1%.
Estimated monthly branded searches for TOZO worldwide fell 13.9% over 11 measured months, from 28.3K to 24.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Suunto’s and TOZO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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