Open-ear headphone brands:Which brands are most popular in search?
In August 2026, Shokz was the most searched among open-ear headphone brands worldwide, with an estimated 799K branded searches and 43.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Shokz43.9%
Soundcore37.6%
Suunto17.1%
TOZO1.3%
Cleer Audio0.08%
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Share of SearchLeaderboard
Compare brands that offer open-ear headphones for activity and everyday use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shokz, Soundcore, Suunto. The figures are in the table below the chart.
View monthly share of search table
| Month | Shokz | Soundcore | Suunto | TOZO | Cleer Audio |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 35.5% | 20.2% | 1.8% | 0.11% |
| Nov 2025 | 49.5% | 33.2% | 15.8% | 1.4% | 0.08% |
| Dec 2025 | 47.5% | 36.9% | 13.8% | 1.6% | 0.09% |
| Jan 2026 | 48.5% | 34% | 15.6% | 1.7% | 0.11% |
| Feb 2026 | 44.9% | 36.3% | 17.2% | 1.6% | 0.09% |
| Mar 2026 | 48.2% | 34.3% | 15.7% | 1.7% | 0.09% |
| Apr 2026 | 48.2% | 34.2% | 15.7% | 1.7% | 0.09% |
| May 2026 | 46.1% | 37.8% | 14.6% | 1.4% | 0.08% |
| Jun 2026 | 45.7% | 38.3% | 14.6% | 1.3% | 0.08% |
| Jul 2026 | 48.1% | 35.1% | 15.4% | 1.4% | 0.08% |
| Aug 2026 | 43.9% | 37.6% | 17.1% | 1.3% | 0.08% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.9% | 799K | +0.05% | -4.1 points | |
| 2, held 2nd | 37.6% | 683K | +17.2% | +2.5 points | |
| 3, held 3rd | 17.1% | 310K | +21.5% | +1.7 points | |
| 4, held 4th | 1.3% | 24.4K | +5.1% | -0.1 points | |
| 5, held 5th | 0.08% | 1.5K | +22.2% | 0 points |
1.
Shokz43.9%
held 1st · 799K estimated branded searches · +0.05% vs prior month · -4.1 points
37.6%
held 2nd · 683K estimated branded searches · +17.2% vs prior month · +2.5 points
3.
Suunto17.1%
held 3rd · 310K estimated branded searches · +21.5% vs prior month · +1.7 points
4.
TOZO1.3%
held 4th · 24.4K estimated branded searches · +5.1% vs prior month · -0.1 points
0.08%
held 5th · 1.5K estimated branded searches · +22.2% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among open-ear headphone brands worldwide?
5 brands
In August 2026, Shokz was the most searched among open-ear headphone brands worldwide, with an estimated 799K branded searches and 43.9% estimated Share of Search within this set. Soundcore is in 2nd place, 6.3 percentage points behind at 37.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Shokz | 42.4% → 43.9% | 49.5%Nov 2025 | 42.4%Oct 2025 | 1st |
| Soundcore | 35.5% → 37.6% | 38.3%Jun 2026 | 33.2%Nov 2025 | 2nd |
| Suunto | 20.2% → 17.1% | 20.2%Oct 2025 | 13.8%Dec 2025 | 3rd |
| TOZO | 1.8% → 1.3% | 1.8%Oct 2025 | 1.3%Jun 2026 | 4th |
| Cleer Audio | 0.11% → 0.08% | 0.11%Oct 2025 | 0.08%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Shokz’s estimated Share of Search among open-ear headphone brands worldwide increased from 42.4% to 43.9%.
- Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among open-ear headphone brands worldwide increased from 35.5% to 37.6%.
- Across the 11 months ending August 2026, Suunto’s estimated Share of Search among open-ear headphone brands worldwide decreased from 20.2% to 17.1%.
- Across the 11 months ending August 2026, Shokz’s estimated Share of Search among open-ear headphone brands worldwide peaked at 49.5% in November 2025 and was lowest at 42.4% in October 2025.
- Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among open-ear headphone brands worldwide peaked at 38.3% in June 2026 and was lowest at 33.2% in November 2025.
- Across the 11 months ending August 2026, Suunto’s estimated Share of Search among open-ear headphone brands worldwide peaked at 20.2% in October 2025 and was lowest at 13.8% in December 2025.
- Across the 11 months ending August 2026, TOZO and Cleer Audio held steady: their estimated Share of Search among open-ear headphone brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for open-ear headphone brands worldwide in August 2026?
4 changes
In August 2026, Soundcore gained estimated Share of Search among open-ear headphone brands worldwide, from 35.1% to 37.6%.
In August 2026, Suunto gained estimated Share of Search among open-ear headphone brands worldwide, from 15.4% to 17.1%.
In August 2026, Shokz lost estimated Share of Search among open-ear headphone brands worldwide, from 48.1% to 43.9%.
Estimated monthly branded searches for TOZO worldwide fell 13.9% over 11 measured months, from 28.3K to 24.4K in August 2026.
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