Brandwave

How popular isBose in search?

In September 2026, people searched for Bose by name about 1.3 million times worldwide, about the same as the previous year. These searches made up 7.5% of all global open-ear headphone brand searches, placing Bose fourth out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Shokz41.9%
  2. Soundcore35.9%
  3. Suunto13.4%
  4. Bose7.5%
  5. TOZO1.3%
  6. Cleer Audio0.07%
Bose website (opens in a new tab)

Follow Bose and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which open-ear headphone brands compete with Bose?

Bose against open-ear headphone brands worldwide, by month

Share of searches by month for Shokz, Soundcore, Suunto, Bose. The figures are in the table below the chart.

View monthly share of searches table
MonthShokzSoundcoreSuuntoBoseTOZOCleer Audio
Oct 202538%31.9%18.2%10.1%1.6%0.09%
Nov 202544.3%29.8%14.2%10.3%1.3%0.07%
Dec 202542.5%33.2%12.4%10.4%1.4%0.08%
Jan 202643.8%30.9%14.2%9.4%1.6%0.1%
Feb 202641%33.3%15.7%8.5%1.4%0.09%
Mar 202643.7%31.2%14.3%9.1%1.6%0.08%
Apr 202644.3%31.6%14.5%7.8%1.6%0.08%
May 202641.8%34.4%13.3%9.2%1.3%0.07%
Jun 202641%34.4%13.1%10.2%1.2%0.07%
Jul 202642.9%31.4%13.7%10.7%1.2%0.07%
Aug 202640.1%34.4%15.6%8.5%1.2%0.08%
Sep 202641.9%35.9%13.4%7.5%1.3%0.07%

  1. 1.Shokz

    41.9%

    Held 1st. 795K estimated branded searches, -0.04% vs prior month. Share +1.7 points.

  2. 2.Soundcore

    35.9%

    Held 2nd. 681K estimated branded searches, -0.13% vs prior month. Share +1.4 points.

  3. 3.Suunto

    13.4%

    Held 3rd. 254K estimated branded searches, -18% vs prior month. Share -2.3 points.

  4. 4.Bose

    7.5%

    Held 4th. 143K estimated branded searches, -14.9% vs prior month. Share -0.9 points.

  5. 5.TOZO

    1.3%

    Held 5th. 24.1K estimated branded searches, -0.58% vs prior month. Share 0 points.

  6. 6.Cleer Audio

    0.07%

    Held 6th. 1.3K estimated branded searches, -15% vs prior month. Share 0 points.

Compare search popularity between Bose and its closest rivals

Every comparison with Bose

50 comparisons

How has branded search demand for Bose changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bose worldwide held steady at 1.3M.
  • Across the 12 months ending September 2026, Bose’s share of searches among open-ear headphone brands worldwide decreased from 10.1% to 7.5%.
  • Across the 12 months ending September 2026, Bose’s share of searches among open-ear headphone brands worldwide peaked at 10.7% in July 2026 and was lowest at 7.5% in September 2026.

How did search popularity change for open-ear headphone brands worldwide in September 2026?

6 changes

  1. In September 2026, Shokz gained share of searches among open-ear headphone brands worldwide, from 40.1% to 41.9%.

  2. In September 2026, Soundcore gained share of searches among open-ear headphone brands worldwide, from 34.4% to 35.9%.

  3. In September 2026, Suunto lost share of searches among open-ear headphone brands worldwide, from 15.6% to 13.4%.

  4. In September 2026, Bose lost share of searches among open-ear headphone brands worldwide, from 8.5% to 7.5%.

  5. Estimated monthly branded searches for Cleer Audio worldwide fell 20.7% over 12 measured months, from 1.6K to 1.3K in September 2026.

  6. Estimated monthly branded searches for TOZO worldwide fell 14.5% over 12 measured months, from 28.2K to 24.1K in September 2026.

How are Bose’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluetooth speaker bose
  • bose bluetooth speaker
  • bose ear buds
  • bose earbud
  • bose earphones
  • bose headphone
  • bose home cinema
  • bose open earbuds
  • bose pa
  • bose quietcomfort
  • bose soundbar
  • bose soundlink
  • bose speaker
  • bose surround sound system
  • bose ultra open earbuds
  • bose wireless earbud
  • bose wireless headphones
  • speaker bose

Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bose compete?

Bose is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands7th of 91.5%Show ranking
Headphone brands9th of 100.04%Show ranking
Wireless headphones brands8th of 100.06%Show ranking
Ear buds brands5th of 51.6%Show ranking
Earphones brands7th of 80.13%Show ranking
Bluetooth speaker brands5th of 95.5%Show ranking
Surround sound system brands10th of 100.09%Show ranking
Party speaker brands7th of 70.11%Show ranking
Soundbar brands5th of 83.9%Show ranking
Home cinema brands11th of 120.19%Show ranking
Wireless headset brands9th of 90.02%Show ranking
Speaker brands8th of 90.03%Show ranking
Over-ear headphone brands3rd of 718.1%Show ranking
Soundbar with subwoofer brands4th of 52.9%Show ranking
Open-ear headphone brands4th of 67.5%Shown above
Smart speaker brands5th of 52.2%Show ranking
Bluetooth receiver brands5th of 70.82%Show ranking
PA systems5th of 51.6%Show ranking
Creator with pink hair and a pink jacket

Is Bose your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free