AKG vs Bose:Which is searched more?
In September 2026, Bose had more branded searches than AKG among earphones brands worldwide. Bose was estimated to have 617K branded searches compared to AKG’s 100K, and held a 6.2% Share of Search versus AKG’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AKG or Bose?
Compare the earphones brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bose, AKG. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Bose | Marshall | Samsung | AKG |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 36.2% | 7.8% | 4.7% | 5% | 1.1% |
| Nov 2025 | 48.1% | 34.9% | 8.7% | 3.7% | 3.6% | 1% |
| Dec 2025 | 49.9% | 34.5% | 7.8% | 3.6% | 3.2% | 0.98% |
| Jan 2026 | 46.7% | 38% | 6.2% | 4.1% | 3.8% | 1.2% |
| Feb 2026 | 43.2% | 40.5% | 6.7% | 3.6% | 4.7% | 1.3% |
| Mar 2026 | 42.9% | 40.3% | 6.9% | 4.2% | 4.5% | 1.2% |
| Apr 2026 | 51.1% | 34.4% | 6% | 3.7% | 3.7% | 1.1% |
| May 2026 | 48.2% | 36.2% | 6.9% | 3.8% | 3.8% | 1.1% |
| Jun 2026 | 49% | 35% | 6.7% | 4.5% | 3.7% | 1.1% |
| Jul 2026 | 46% | 37.8% | 6.4% | 5% | 3.8% | 1% |
| Aug 2026 | 45.6% | 38% | 6.6% | 4.8% | 4% | 0.95% |
| Sep 2026 | 44.1% | 40% | 6.2% | 5.1% | 3.6% | 1% |
How has the AKG and Bose comparison changed over the last 12 months?
3 findings
- Bose was ahead of AKG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AKG’s estimated Share of Search among earphones brands worldwide moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 100K.
- Across the 12 months ending September 2026, Bose’s estimated Share of Search among earphones brands worldwide moved from 7.8% to 6.2%, and its estimated monthly branded searches moved from 697K to 617K.
How did search popularity change for earphones brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.
Other head-to-heads among earphones brands
How each brand is measured
Brandwave collects information about searches that people make online using AKG’s and Bose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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