Brandwave

Earphones brands:Which are searched most?

In September 2026, JBL was the most searched among earphones brands worldwide, with an estimated 4.4M branded searches and 44% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL44%
  2. Sony39.9%
  3. Bose6.2%
  4. Marshall5.1%
  5. Samsung3.5%
  6. AKG1%
  7. Wired0.18%

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Share of SearchLeaderboard

Compare the earphones brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among earphones brands worldwide, by month

Share of Search by month for JBL, Sony, Bose, Marshall, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonyBoseMarshallSamsungAKGWired
Oct 202545%36.1%7.8%4.7%5%1.1%0.2%
Nov 202548%34.8%8.7%3.7%3.6%1%0.15%
Dec 202549.8%34.4%7.8%3.6%3.2%0.98%0.15%
Jan 202646.7%37.9%6.2%4.1%3.8%1.2%0.17%
Feb 202643%40.4%6.7%3.6%4.7%1.3%0.28%
Mar 202642.7%40.1%6.8%4.2%4.5%1.2%0.48%
Apr 202651%34.4%6%3.7%3.7%1.1%0.28%
May 202648.1%36.2%6.9%3.8%3.8%1.1%0.19%
Jun 202648.9%34.9%6.7%4.5%3.7%1.1%0.19%
Jul 202645.9%37.8%6.4%5%3.7%1%0.18%
Aug 202645.6%38%6.6%4.8%4%0.95%0.14%
Sep 202644%39.9%6.2%5.1%3.5%1%0.18%

This month’s ranking, September 2026

  1. 1.JBL

    44%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.6 points.

  2. 2.Sony

    39.9%

    Held 2nd. 4M estimated branded searches, -1.7% vs prior month. Share +2 points.

  3. 3.Bose

    6.2%

    Held 3rd. 617K estimated branded searches, -11.3% vs prior month. Share -0.3 points.

  4. 4.Marshall

    5.1%

    Held 4th. 503K estimated branded searches, -1.5% vs prior month. Share +0.3 points.

  5. 5.Samsung

    3.5%

    Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -0.4 points.

  6. 6.AKG

    1%

    Held 6th. 100K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Wired

    0.18%

    Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among earphones brands worldwide?

In September 2026, JBL was the most searched among earphones brands worldwide, with an estimated 4.4M branded searches and 44% estimated Share of Search within this set. Sony is in 2nd place, 4.1 percentage points behind at 39.9% Share of Search.

Global earphones brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JBL45% → 44%51%Apr 202642.7%Mar 20261st
Sony36.1% → 39.9%40.4%Feb 202634.4%Apr 20262nd
Bose7.8% → 6.2%8.7%Nov 20256%Apr 20263rd
Marshall4.7% → 5.1%5.1%Sep 20263.6%Dec 20255th → 4th
Samsung5% → 3.5%5%Oct 20253.2%Dec 20254th → 5th
AKG1.1% → 1%1.3%Feb 20260.95%Aug 20266th
Wired0.2% → 0.18%0.48%Mar 20260.14%Aug 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among earphones brands worldwide decreased from 45% to 44%.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among earphones brands worldwide increased from 36.1% to 39.9%.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among earphones brands worldwide decreased from 7.8% to 6.2%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among earphones brands worldwide decreased from 5% to 3.5%.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among earphones brands worldwide peaked at 51% in April 2026 and was lowest at 42.7% in March 2026.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among earphones brands worldwide peaked at 40.4% in February 2026 and was lowest at 34.4% in April 2026.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among earphones brands worldwide peaked at 8.7% in November 2025 and was lowest at 6% in April 2026.
  • Across the 12 months ending September 2026, Marshall’s estimated Share of Search among earphones brands worldwide peaked at 5.1% in September 2026 and was lowest at 3.6% in December 2025.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among earphones brands worldwide peaked at 5% in October 2025 and was lowest at 3.2% in December 2025.
  • Across the 12 months ending September 2026, Marshall rose from 5th to 4th among earphones brands worldwide.
  • Across the 12 months ending September 2026, Samsung fell from 4th to 5th among earphones brands worldwide.
  • Across the 12 months ending September 2026, AKG and Wired held steady: their estimated Share of Search among earphones brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for earphones brands worldwide in September 2026?

  1. In September 2026, Sony gained estimated Share of Search among earphones brands worldwide, from 38% to 39.9%.

  2. In September 2026, JBL lost estimated Share of Search among earphones brands worldwide, from 45.6% to 44%.

  3. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

  4. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

  5. Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.

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