Brandwave

How popular isJBL in search?

In September 2026, there were an estimated 4.4M branded searches for JBL worldwide which is up 8.1% over the last 12 months. JBL holds 44% estimated Share of Search among earphones brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL44%
  2. Sony39.9%
  3. Bose6.2%
  4. Marshall5.1%
  5. Samsung3.5%
  6. AKG1%
  7. Wired0.18%
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Which earphones brands compete with JBL?

JBL against earphones brands worldwide, by month

Share of Search by month for JBL, Sony, Bose, Marshall, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonyBoseMarshallSamsungAKGWired
Oct 202545%36.1%7.8%4.7%5%1.1%0.2%
Nov 202548%34.8%8.7%3.7%3.6%1%0.15%
Dec 202549.8%34.4%7.8%3.6%3.2%0.98%0.15%
Jan 202646.7%37.9%6.2%4.1%3.8%1.2%0.17%
Feb 202643%40.4%6.7%3.6%4.7%1.3%0.28%
Mar 202642.7%40.1%6.8%4.2%4.5%1.2%0.48%
Apr 202651%34.4%6%3.7%3.7%1.1%0.28%
May 202648.1%36.2%6.9%3.8%3.8%1.1%0.19%
Jun 202648.9%34.9%6.7%4.5%3.7%1.1%0.19%
Jul 202645.9%37.8%6.4%5%3.7%1%0.18%
Aug 202645.6%38%6.6%4.8%4%0.95%0.14%
Sep 202644%39.9%6.2%5.1%3.5%1%0.18%

  1. 1.JBL

    44%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.6 points.

  2. 2.Sony

    39.9%

    Held 2nd. 4M estimated branded searches, -1.7% vs prior month. Share +2 points.

  3. 3.Bose

    6.2%

    Held 3rd. 617K estimated branded searches, -11.3% vs prior month. Share -0.3 points.

  4. 4.Marshall

    5.1%

    Held 4th. 503K estimated branded searches, -1.5% vs prior month. Share +0.3 points.

  5. 5.Samsung

    3.5%

    Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -0.4 points.

  6. 6.AKG

    1%

    Held 6th. 100K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Wired

    0.18%

    Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between JBL and its closest rivals

Every comparison with JBL

How has branded search demand for JBL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for JBL worldwide rose from 4M to 4.4M.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among earphones brands worldwide decreased from 45% to 44%.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among earphones brands worldwide peaked at 51% in April 2026 and was lowest at 42.7% in March 2026.

How did search popularity change for earphones brands worldwide in September 2026?

  1. In September 2026, Sony gained estimated Share of Search among earphones brands worldwide, from 38% to 39.9%.

  2. In September 2026, JBL lost estimated Share of Search among earphones brands worldwide, from 45.6% to 44%.

  3. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

  4. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

  5. Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.

Where does JBL compete?

JBL is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Clock Radio brands2nd of 60.93%Show ranking
Headphone brands2nd of 916.2%Show ranking
Home Cinema brands1st of 829.6%Show ranking
Home Theatre brands1st of 631.5%Show ranking
Bluetooth Headphones brands1st of 738.5%Show ranking
Wireless earbud brands1st of 638.5%Show ranking
Party speaker brands1st of 639.6%Show ranking
Wireless Headphones brands1st of 441.8%Show ranking
Earphones brands1st of 744%Shown above
Pa systems1st of 647.5%Show ranking
Ear Buds brands1st of 348.8%Show ranking
Wireless Speaker brands1st of 348.8%Show ranking
Studio monitors1st of 649%Show ranking
Foldback monitor brands1st of 650.3%Show ranking
Kids headphones1st of 650.7%Show ranking
Speaker brands1st of 664.7%Show ranking
Bluetooth speaker brands1st of 565.6%Show ranking
Soundbar brands1st of 565.9%Show ranking
Sound Bar brands1st of 468.6%Show ranking
Speaker Stands brands1st of 777.4%Show ranking
Bluetooth Earbuds brands1st of 381.8%Show ranking
Wireless Microphone brands1st of 491.3%Show ranking
PA system brands1st of 498.6%Show ranking

How is JBL measured?

Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • jbl
  • jbl charge 6
  • jbl partybox
  • jbl speaker

Do you work for JBL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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