Brandwave

How popular isJBL in search?

In September 2026, there were an estimated 4.4M branded searches for JBL worldwide which is up 8.1% over the last 12 months. JBL holds 77.4% estimated Share of Search among speaker Stands brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL77.4%
  2. Bose11%
  3. Gator5.3%
  4. Edifier3.6%
  5. Kanto1.6%
  6. Genelec0.88%
  7. Hercules0.21%
JBL website (opens in a new tab)

Follow JBL and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which speaker Stands brands compete with JBL?

JBL against speaker Stands brands worldwide, by month

Share of Search by month for JBL, Bose, Gator, Edifier. The figures are in the table below the chart.

View monthly share of search table
MonthJBLBoseGatorEdifierKantoGenelecHercules
Oct 202575.2%13%5.6%3.7%1.4%0.92%0.23%
Nov 202576.8%13.9%4%3.3%0.99%0.81%0.16%
Dec 202580.4%12.6%1.8%3.2%0.97%0.79%0.19%
Jan 202680.8%10.8%2.3%3.4%1.5%1%0.25%
Feb 202677.1%11.9%3%4.5%2%1.1%0.27%
Mar 202676.3%12.2%3.5%4.3%2.4%1.1%0.21%
Apr 202681.9%9.6%2.3%3.4%1.9%0.83%0.17%
May 202679.6%11.4%2.4%3.6%2%0.88%0.18%
Jun 202680.6%11%2.4%3.5%1.6%0.71%0.17%
Jul 202680.5%11.2%2.4%3.5%1.6%0.71%0.17%
Aug 202680.3%11.6%2.2%3.3%1.5%0.82%0.16%
Sep 202677.4%11%5.3%3.6%1.6%0.88%0.21%

  1. 1.JBL

    77.4%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -2.9 points.

  2. 2.Bose

    11%

    Held 2nd. 617K estimated branded searches, -11.3% vs prior month. Share -0.6 points.

  3. 3.Gator

    5.3%

    Moved from 4th to 3rd. 301K estimated branded searches, +123% vs prior month. Share +3.1 points.

  4. 4.Edifier

    3.6%

    Moved from 3rd to 4th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Kanto

    1.6%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Genelec

    0.88%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Hercules

    0.21%

    Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between JBL and its closest rivals

Every comparison with JBL

How has branded search demand for JBL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for JBL worldwide rose from 4M to 4.4M.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among speaker Stands brands worldwide increased from 75.2% to 77.4%.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among speaker Stands brands worldwide peaked at 81.9% in April 2026 and was lowest at 75.2% in October 2025.

How did search popularity change for speaker Stands brands worldwide in September 2026?

  1. In September 2026, Gator overtook Edifier to rank 3rd among speaker Stands brands worldwide, with 5.3% estimated Share of Search.

  2. In September 2026, JBL lost estimated Share of Search among speaker Stands brands worldwide, from 80.3% to 77.4%.

  3. In September 2026, Bose lost estimated Share of Search among speaker Stands brands worldwide, from 11.6% to 11%.

  4. Estimated monthly branded searches for Kanto worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

Where does JBL compete?

JBL is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Clock Radio brands2nd of 60.93%Show ranking
Headphone brands2nd of 916.2%Show ranking
Home Cinema brands1st of 829.6%Show ranking
Home Theatre brands1st of 631.5%Show ranking
Bluetooth Headphones brands1st of 738.5%Show ranking
Wireless earbud brands1st of 638.5%Show ranking
Party speaker brands1st of 639.6%Show ranking
Wireless Headphones brands1st of 441.8%Show ranking
Earphones brands1st of 744%Show ranking
Pa systems1st of 647.5%Show ranking
Ear Buds brands1st of 348.8%Show ranking
Wireless Speaker brands1st of 348.8%Show ranking
Studio monitors1st of 649%Show ranking
Foldback monitor brands1st of 650.3%Show ranking
Kids headphones1st of 650.7%Show ranking
Speaker brands1st of 664.7%Show ranking
Bluetooth speaker brands1st of 565.6%Show ranking
Soundbar brands1st of 565.9%Show ranking
Sound Bar brands1st of 468.6%Show ranking
Speaker Stands brands1st of 777.4%Shown above
Bluetooth Earbuds brands1st of 381.8%Show ranking
Wireless Microphone brands1st of 491.3%Show ranking
PA system brands1st of 498.6%Show ranking

How is JBL measured?

Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • jbl
  • jbl charge 6
  • jbl partybox
  • jbl speaker

Do you work for JBL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is JBL your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free