Brandwave

Home Theatre brands:Which are searched most?

In September 2026, JBL was the most searched among home Theatre brands worldwide, with an estimated 4.4M branded searches and 31.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL31.5%
  2. Yamaha29.5%
  3. Sony28.6%
  4. Philips7%
  5. Samsung2.5%
  6. Intex0.79%

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Share of SearchLeaderboard

Compare the home theatre brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among home Theatre brands worldwide, by month

Share of Search by month for JBL, Yamaha, Sony, Philips, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthJBLYamahaSonyPhilipsSamsungIntex
Oct 202531.1%31.6%25%8%3.5%0.85%
Nov 202536.4%26%26.4%7.7%2.7%0.7%
Dec 202537.6%25.1%26%8.1%2.4%0.68%
Jan 202633.6%28.4%27.3%7.2%2.8%0.76%
Feb 202628.2%33.7%26.4%7.7%3.1%0.91%
Mar 202626.8%37.5%25.2%6.7%2.8%1%
Apr 202635.6%29.9%24%6.5%2.6%1.5%
May 202633.1%30.3%24.9%6.4%2.6%2.7%
Jun 202633.5%29.7%23.9%6.3%2.6%4%
Jul 202632.4%28.7%26.6%7%2.6%2.6%
Aug 202633%27.9%27.5%7.1%2.9%1.7%
Sep 202631.5%29.5%28.6%7%2.5%0.79%

This month’s ranking, September 2026

  1. 1.JBL

    31.5%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.4 points.

  2. 2.Yamaha

    29.5%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Sony

    28.6%

    Held 3rd. 4M estimated branded searches, -1.7% vs prior month. Share +1.1 points.

  4. 4.Philips

    7%

    Held 4th. 970K estimated branded searches, -7.3% vs prior month. Share -0.1 points.

  5. 5.Samsung

    2.5%

    Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -0.3 points.

  6. 6.Intex

    0.79%

    Held 6th. 110K estimated branded searches, -55.3% vs prior month. Share -0.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among home Theatre brands worldwide?

In September 2026, JBL was the most searched among home Theatre brands worldwide, with an estimated 4.4M branded searches and 31.5% estimated Share of Search within this set. Yamaha is in 2nd place, 2 percentage points behind at 29.5% Share of Search.

Global home Theatre brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JBL31.1% → 31.5%37.6%Dec 202526.8%Mar 20262nd → 1st
Yamaha31.6% → 29.5%37.5%Mar 202625.1%Dec 20251st → 2nd
Sony25% → 28.6%28.6%Sep 202623.9%Jun 20263rd
Philips8% → 7%8.1%Dec 20256.3%Jun 20264th
Samsung3.5% → 2.5%3.5%Oct 20252.4%Dec 20255th
Intex0.85% → 0.79%4%Jun 20260.68%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among home Theatre brands worldwide decreased from 31.6% to 29.5%.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among home Theatre brands worldwide increased from 25% to 28.6%.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among home Theatre brands worldwide decreased from 8% to 7%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home Theatre brands worldwide decreased from 3.5% to 2.5%.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among home Theatre brands worldwide peaked at 37.6% in December 2025 and was lowest at 26.8% in March 2026.
  • Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among home Theatre brands worldwide peaked at 37.5% in March 2026 and was lowest at 25.1% in December 2025.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among home Theatre brands worldwide peaked at 28.6% in September 2026 and was lowest at 23.9% in June 2026.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among home Theatre brands worldwide peaked at 8.1% in December 2025 and was lowest at 6.3% in June 2026.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home Theatre brands worldwide peaked at 3.5% in October 2025 and was lowest at 2.4% in December 2025.
  • Across the 12 months ending September 2026, Intex’s estimated Share of Search among home Theatre brands worldwide peaked at 4% in June 2026 and was lowest at 0.68% in December 2025.
  • Across the 12 months ending September 2026, JBL rose from 2nd to 1st among home Theatre brands worldwide.
  • Across the 12 months ending September 2026, Yamaha fell from 1st to 2nd among home Theatre brands worldwide.
  • Across the 12 months ending September 2026, Intex held steady: its estimated Share of Search among home Theatre brands worldwide moved less than 0.5 percentage points.

How did search popularity change for home Theatre brands worldwide in September 2026?

  1. In September 2026, Yamaha gained estimated Share of Search among home Theatre brands worldwide, from 27.9% to 29.5%.

  2. In September 2026, Sony gained estimated Share of Search among home Theatre brands worldwide, from 27.5% to 28.6%.

  3. In September 2026, JBL lost estimated Share of Search among home Theatre brands worldwide, from 33% to 31.5%.

  4. In September 2026, Intex lost estimated Share of Search among home Theatre brands worldwide, from 1.7% to 0.79%.

  5. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

How the Brand Demand Index is measured

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