Sony vs Yamaha:Which is searched more?
In September 2026, Yamaha had more branded searches than Sony among home Cinema brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to Sony’s 4M, and held a 27.7% Share of Search versus Sony’s 26.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sony or Yamaha?
Compare the home cinema brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha, Sony. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Yamaha | Sony | Sonos | Bose | LG | Samsung | Denon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 29.2% | 23.1% | 6.2% | 5% | 3.7% | 3.2% | 0.78% |
| Nov 2025 | 33.1% | 23.6% | 24% | 7.5% | 6% | 2.6% | 2.5% | 0.78% |
| Dec 2025 | 35% | 23.4% | 24.2% | 6.4% | 5.5% | 2.5% | 2.3% | 0.77% |
| Jan 2026 | 31.4% | 26.5% | 25.5% | 5.7% | 4.2% | 3.4% | 2.6% | 0.88% |
| Feb 2026 | 26.4% | 31.5% | 24.8% | 5.5% | 4.1% | 4% | 2.9% | 0.85% |
| Mar 2026 | 24.7% | 34.5% | 23.2% | 6% | 4% | 4.2% | 2.6% | 0.76% |
| Apr 2026 | 33.7% | 28.3% | 22.7% | 5.2% | 4% | 3% | 2.4% | 0.76% |
| May 2026 | 31.1% | 28.5% | 23.4% | 6.2% | 4.5% | 3% | 2.5% | 0.77% |
| Jun 2026 | 32.4% | 28.7% | 23.1% | 5.3% | 4.4% | 3% | 2.5% | 0.63% |
| Jul 2026 | 31.2% | 27.7% | 25.7% | 5.1% | 4.3% | 2.9% | 2.5% | 0.61% |
| Aug 2026 | 31.1% | 26.3% | 25.9% | 5.6% | 4.5% | 3.3% | 2.7% | 0.58% |
| Sep 2026 | 29.6% | 27.7% | 26.8% | 5.9% | 4.2% | 2.9% | 2.4% | 0.61% |
How has the Sony and Yamaha comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Sony took it in November 2025, Yamaha took it in January 2026.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among home Cinema brands worldwide moved from 23.1% to 26.8%, and its estimated monthly branded searches moved from 3.2M to 4M.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among home Cinema brands worldwide moved from 29.2% to 27.7%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for home Cinema brands worldwide in September 2026?
2 changes
In September 2026, Yamaha gained estimated Share of Search among home Cinema brands worldwide, from 26.3% to 27.7%.
In September 2026, Sony gained estimated Share of Search among home Cinema brands worldwide, from 25.9% to 26.8%.
Other head-to-heads among home Cinema brands
How each brand is measured
Brandwave collects information about searches that people make online using Sony’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.