Philips vs Samsung:Which is searched more?
In September 2026, Philips had more branded searches than Samsung among TV brands worldwide. Philips was estimated to have 970K branded searches compared to Samsung’s 352K, and held an 11.3% Share of Search versus Samsung’s 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips or Samsung?
Compare the TV brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | TCL | Panasonic | Philips | Hisense | LG | Samsung |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 14.5% | 13.2% | 12.3% | 9.8% | 6.2% | 5.4% |
| Nov 2025 | 43.5% | 12.8% | 11.3% | 12.7% | 10.5% | 4.7% | 4.5% |
| Dec 2025 | 45.7% | 10.8% | 11.3% | 14.2% | 8.9% | 4.8% | 4.3% |
| Jan 2026 | 43.7% | 13.6% | 11.8% | 11.5% | 9.2% | 5.8% | 4.4% |
| Feb 2026 | 40.6% | 12.7% | 15.2% | 11.8% | 8.5% | 6.5% | 4.8% |
| Mar 2026 | 40.7% | 14.8% | 13.6% | 10.8% | 8.1% | 7.4% | 4.6% |
| Apr 2026 | 41.2% | 12.6% | 16.8% | 11.2% | 8.5% | 5.4% | 4.4% |
| May 2026 | 41.3% | 12.3% | 16% | 10.6% | 10.1% | 5.3% | 4.3% |
| Jun 2026 | 39.9% | 14.8% | 13.2% | 10.5% | 12.1% | 5.2% | 4.3% |
| Jul 2026 | 44.8% | 11.8% | 12.4% | 11.8% | 9.7% | 5.1% | 4.4% |
| Aug 2026 | 46.1% | 11.5% | 12% | 12% | 7.7% | 5.9% | 4.8% |
| Sep 2026 | 45.9% | 14.2% | 11.8% | 11.3% | 7.8% | 4.9% | 4.1% |
How has the Philips and Samsung comparison changed over the last 12 months?
3 findings
- Philips was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among TV brands worldwide moved from 12.3% to 11.3%, and its estimated monthly branded searches moved from 1M to 970K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among TV brands worldwide moved from 5.4% to 4.1%, and its estimated monthly branded searches moved from 452K to 352K.
How did search popularity change for TV brands worldwide in September 2026?
3 changes
In September 2026, TCL overtook Philips and Panasonic to rank 2nd among TV brands worldwide, with 14.2% estimated Share of Search.
In September 2026, Samsung lost estimated Share of Search among TV brands worldwide, from 4.8% to 4.1%.
In September 2026, Philips lost estimated Share of Search among TV brands worldwide, from 12% to 11.3%.
Other head-to-heads among TV brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips’ and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.