How popular isPhilips in search?
In September 2026, there were an estimated 970K branded searches for Philips worldwide which is down 6.3% over the last 12 months. Philips holds 11.3% estimated Share of Search among TV brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Philips and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which TV brands compete with Philips?
Share of Search by month for Sony, TCL, Panasonic, Philips, Hisense, LG, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | TCL | Panasonic | Philips | Hisense | LG | Samsung |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 14.5% | 13.2% | 12.3% | 9.8% | 6.2% | 5.4% |
| Nov 2025 | 43.5% | 12.8% | 11.3% | 12.7% | 10.5% | 4.7% | 4.5% |
| Dec 2025 | 45.7% | 10.8% | 11.3% | 14.2% | 8.9% | 4.8% | 4.3% |
| Jan 2026 | 43.7% | 13.6% | 11.8% | 11.5% | 9.2% | 5.8% | 4.4% |
| Feb 2026 | 40.6% | 12.7% | 15.2% | 11.8% | 8.5% | 6.5% | 4.8% |
| Mar 2026 | 40.7% | 14.8% | 13.6% | 10.8% | 8.1% | 7.4% | 4.6% |
| Apr 2026 | 41.2% | 12.6% | 16.8% | 11.2% | 8.5% | 5.4% | 4.4% |
| May 2026 | 41.3% | 12.3% | 16% | 10.6% | 10.1% | 5.3% | 4.3% |
| Jun 2026 | 39.9% | 14.8% | 13.2% | 10.5% | 12.1% | 5.2% | 4.3% |
| Jul 2026 | 44.8% | 11.8% | 12.4% | 11.8% | 9.7% | 5.1% | 4.4% |
| Aug 2026 | 46.1% | 11.5% | 12% | 12% | 7.7% | 5.9% | 4.8% |
| Sep 2026 | 45.9% | 14.2% | 11.8% | 11.3% | 7.8% | 4.9% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 4M | -1.7% | -0.2 points | |
| 2, moved from 4th to 2nd | 14.2% | 1.2M | +22% | +2.7 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 11.8% | 1M | -2.6% | -0.2 points | |
| 4, moved from 2nd to 4th | 11.3% | 970K | -7.3% | -0.7 pointsmoved from 2nd to 4th | |
| 5, held 5th | 7.8% | 673K | 0% | +0.1 points | |
| 6, held 6th | 4.9% | 427K | -16.8% | -0.9 points | |
| 7, held 7th | 4.1% | 352K | -16.6% | -0.8 points |
1.
Sony45.9%
Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share -0.2 points.
2.
TCL14.2%
Moved from 4th to 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +2.7 points.
11.8%
Held 3rd. 1M estimated branded searches, -2.6% vs prior month. Share -0.2 points.
4.
Philips
11.3%
Moved from 2nd to 4th. 970K estimated branded searches, -7.3% vs prior month. Share -0.7 points.
5.
Hisense
7.8%
Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
LG4.9%
Held 6th. 427K estimated branded searches, -16.8% vs prior month. Share -0.9 points.
7.
Samsung4.1%
Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -0.8 points.
Compare search popularity between Philips and its closest rivals
Every comparison with Philips
103 comparisons
- Govee vs Philips
- IKEA vs Philips
- JBL vs Philips
- Philips vs Smart
- Philips vs Sony
- Philips vs Yamaha
- AA vs Philips
- Atlas vs Philips
- Fujifilm vs Philips
- KitchenAid vs Philips
- MINI vs Philips
- Ninja vs Philips
- Panasonic vs Philips
- Philips vs Siemens
- Philips vs Smeg
- Philips vs TCL
- Philips vs Thermomix
- Philips vs Tiger
- Philips vs TP-Link
- Philips vs Xiaomi
- Breville vs Philips
- Gillette vs Philips
- Oral-B vs Philips
- Colgate vs Philips
- Omega vs Philips
- Hisense vs Philips
- National Geographic vs Philips
- Philips vs SodaStream
- Bose vs Philips
- Philips vs Waterdrop
- Crockpot vs Philips
- Instant vs Philips
- Philips vs Tefal
- BISSELL vs Philips
- Brita vs Philips
- LG vs Philips
- Kenwood vs Philips
- Philips vs Waterpik
- Lakeland vs Philips
- Burwood vs Philips
- Philips vs Philips Hue
- Jabra vs Philips
- Philips vs Samsung
- Cuckoo vs Philips
- COSORI vs Philips
- BaBylissPRO vs Philips
- BenQ vs Philips
- Black and Decker vs Philips
- Philips vs Zojirushi
- Cuisinart vs Philips
- Philips vs Rowenta
- Kasa vs Philips
- Philips vs WiZ
- Bosch vs Philips
- Philips vs Russell Hobbs
- Philips vs Sylvania
- LifeStraw vs Philips
- GE HealthCare vs Philips
- Philips vs Siemens Healthineers
- Philips vs Wahl
- Brabantia vs Philips
- BWT vs Philips
- Intex vs Philips
- Joseph Joseph vs Philips
- Osram vs Philips
- Philips vs Sunbeam
- Philips vs Schick
- Andis vs Philips
- Conair vs Philips
- Oticon vs Philips
- Philips vs Phonak
- Philips vs Skull Shaver
- Minky vs Philips
- Dreo vs Philips
- LARQ vs Philips
- Aarke vs Philips
- Kuvings vs Philips
- Braun vs Philips
- Philips vs Signia
- Dualit vs Philips
- JRL vs Philips
- Philips vs ReSound
- CHI vs Philips
- Hurom vs Philips
- Feit Electric vs Philips
- Philips vs Widex
- Anglepoise vs Philips
- Grayl vs Philips
- Drinkmate vs Philips
- Philips vs Puretec
- Philips vs Sectra
- Philips vs Steamery
- Philips vs StyleCraft
- Beldray vs Philips
- Philips vs Silk'n
- Philips vs Remington
- Lume Cube vs Philips
- GE Lighting vs Philips
- Philips vs Water-to-Go
- Agfa HealthCare vs Philips
- Fridja vs Philips
- Nicefeel vs Philips
- Brushmo vs Philips
How has branded search demand for Philips changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Philips worldwide fell from 1M to 970K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among TV brands worldwide decreased from 12.3% to 11.3%.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among TV brands worldwide peaked at 14.2% in December 2025 and was lowest at 10.5% in June 2026.
How did search popularity change for TV brands worldwide in September 2026?
6 changes
In September 2026, TCL overtook Philips and Panasonic to rank 2nd among TV brands worldwide, with 14.2% estimated Share of Search.
In September 2026, LG lost estimated Share of Search among TV brands worldwide, from 5.9% to 4.9%.
In September 2026, Samsung lost estimated Share of Search among TV brands worldwide, from 4.8% to 4.1%.
In September 2026, Philips lost estimated Share of Search among TV brands worldwide, from 12% to 11.3%.
Panasonic’s estimated Share of Search among TV brands worldwide has lost ground for 3 months in a row, from 13.2% to 11.8% in September 2026.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 3.2M to 4M in September 2026.
Where does Philips compete?
How is Philips measured?
Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips oneblade
- philips shaver
Who owns Philips?
Philips Sonicare, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide.
Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Philips your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.