Brandwave

Aquasana vs Philips:Which is more popular?

In September 2026, Aquasana had more branded searches than Philips among water filter brands worldwide. Aquasana had about 27,100 branded searches, while Philips had 9,900. Aquasana made up 6.5% of all water filter brand searches we track, and Philips accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about water filter brands, Aquasana appeared in three of the five answers and Philips in none.

Among water filter brands worldwide in September 2026

Who do people search for more?

Aquasana, about 3 searches for every 1 for Philips

Aquasana 27.1K searchesPhilips 9.9K searches

Who does AI mention more?

Aquasana, mentioned in 3 of 5 answers, Philips in 0

Aquasana in 3 of 5Philips in 0 of 5

Who does AI recommend more?

Aquasana, the only one of the two named

Aquasana first in 3Philips never named

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Top water filter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aquasana was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Philips did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aquasana1st
  2. Brita2nd
  3. APEC Water Systems3rd
  4. Waterdrop4th
  5. PUR5th
  6. BWT–
  7. Puretec–
  8. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aquasana3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • APEC Water Systems3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waterdrop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PUR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BWT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puretec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water filter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aquasana or Philips more popular in search?

This chart shows how often people search Google for Aquasana and Philips by name. Each line represents a brand's share of searches for all eight water filter brands we track, month by month, from English-language searches worldwide.

Aquasana and Philips among water filter brands worldwide, by month

Share of searches by month for Aquasana, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthBritaBWTWaterdropAquasanaPuretecAPEC Water SystemsPhilipsPUR
Oct 202547.9%26.2%9.9%7.9%3.7%2.4%1.9%0.21%
Nov 202547.6%26%9.8%7.8%3.9%2.3%2.3%0.17%
Dec 202550.4%22.7%10.5%8.3%3.4%2.5%2%0.18%
Jan 202645.7%25%11.5%9.2%3.8%2.3%2.3%0.16%
Feb 202645.4%24.9%11.4%9.1%4.1%2.7%2.2%0.16%
Mar 202647.8%26.2%9.9%7.9%3.9%2.4%1.9%0.17%
Apr 202650.2%22.6%10.4%8.3%3.8%2.5%2%0.18%
May 202645.1%30.3%9.3%7.4%3.7%2.2%1.8%0.16%
Jun 202648.6%26.6%10.1%6.6%3.6%2.4%2%0.17%
Jul 202651%23%10.5%6.9%3.9%2.5%2.1%0.22%
Aug 202654.9%20.2%9.3%7.4%3.6%2.2%2.2%0.22%
Sep 202648.4%26.5%10%6.5%3.6%2.4%2.4%0.17%

How has the Aquasana and Philips comparison changed over the last 12 months?

3 findings
  • Aquasana was ahead of Philips in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aquasana’s share of searches among water filter brands worldwide moved from 7.9% to 6.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Philips’ share of searches among water filter brands worldwide moved from 1.9% to 2.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for water filter brands worldwide in September 2026?

2 changes
  1. In September 2026, Aquasana lost share of searches among water filter brands worldwide, from 7.4% to 6.5%.

  2. Estimated monthly branded searches for Philips worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aquasana’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aquasana

1 branded search term

  • aquasana

Philips

1 branded search term

  • philips water filter

How the Brand Demand Index is measured

Other head-to-heads among water filter brands

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