Brandwave

How popular isAquasana?

In September 2026, people searched for Aquasana by name about 27,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 3.6% of all global water filter pitcher brand searches, placing Aquasana fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about water filter pitcher brands, Aquasana appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Aquasana is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. BritaShare of searches 59%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. LifeStrawShare of searches 18%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Culligan ZeroWaterShare of searches 12.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. AquasanaShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. PURShare of searches 3.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top water filter pitcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aquasana was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aquasana is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brita1st
  2. Clearly Filtered2nd
  3. LifeStraw3rd
  4. Aquasana4th
  5. PUR5th
  6. Culligan ZeroWater6th
  7. APEC Water Systems7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LifeStraw3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clearly Filtered3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Culligan ZeroWater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aquasana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PUR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • APEC Water Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water filter pitcher brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which water filter pitcher brands compete with Aquasana?

Aquasana against water filter pitcher brands worldwide, by month

Share of searches by month for Brita, LifeStraw, Culligan ZeroWater, Aquasana, PUR, Clearly Filtered. The figures are in the table below the chart.

View monthly share of searches table
MonthBritaLifeStrawCulligan ZeroWaterAquasanaPURClearly FilteredAPEC Water Systems
Oct 202558.9%15.2%13.1%4.7%4.4%2.3%1.4%
Nov 202558.3%15.3%13.2%4.7%4.4%2.7%1.4%
Dec 202558.8%15.8%13.2%4.6%3.6%2.7%1.4%
Jan 202658.7%15%13.2%5.2%4%2.5%1.3%
Feb 202658.1%14.5%13.2%5.2%4.8%2.6%1.6%
Mar 202649.5%19.8%19.3%4%3.7%2.5%1.2%
Apr 202656.8%16%14.4%4.6%3.5%3.1%1.4%
May 202657%16.5%13.6%4.6%4.2%2.8%1.4%
Jun 202660.6%14.9%13.2%3.6%4.1%2.2%1.3%
Jul 202660%15.1%13%3.6%4.9%2.1%1.3%
Aug 202660.3%16.2%11.6%3.9%4.4%2.3%1.2%
Sep 202659%18%12.3%3.6%3.3%2.5%1.3%

  1. 1.Brita

    59%

    Held 1st. 449K estimated branded searches, -12.3% vs prior month. Share -1.4 points.

  2. 2.LifeStraw

    18%

    Held 2nd. 137K estimated branded searches, -0.51% vs prior month. Share +1.8 points.

  3. 3.Culligan ZeroWater

    12.3%

    Held 3rd. 93.7K estimated branded searches, -4.9% vs prior month. Share +0.7 points.

  4. 4.Aquasana

    3.6%

    Moved from 5th to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  5. 5.PUR

    3.3%

    Moved from 4th to 5th. 25.3K estimated branded searches, -32.8% vs prior month. Share -1.1 points.

  6. 6.Clearly Filtered

    2.5%

    Held 6th. 19.1K estimated branded searches, -3% vs prior month. Share +0.2 points.

  7. 7.APEC Water Systems

    1.3%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Aquasana and its closest rivals

Every comparison with Aquasana

15 comparisons

How has branded search demand for Aquasana changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aquasana worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Aquasana’s share of searches among water filter pitcher brands worldwide decreased from 4.7% to 3.6%.
  • Across the 12 months ending September 2026, Aquasana’s share of searches among water filter pitcher brands worldwide peaked at 5.2% in January 2026 and was lowest at 3.6% in September 2026.

How did search popularity change for water filter pitcher brands worldwide in September 2026?

6 changes

  1. In September 2026, LifeStraw gained share of searches among water filter pitcher brands worldwide, from 16.2% to 18%.

  2. In September 2026, Culligan ZeroWater gained share of searches among water filter pitcher brands worldwide, from 11.6% to 12.3%.

  3. In September 2026, Brita lost share of searches among water filter pitcher brands worldwide, from 60.3% to 59%.

  4. In September 2026, PUR lost share of searches among water filter pitcher brands worldwide, from 4.4% to 3.3%.

  5. In September 2026, Aquasana rose from 5th to 4th among water filter pitcher brands worldwide.

  6. Estimated monthly branded searches for Clearly Filtered worldwide rose 18.6% over 12 measured months, from 16.1K to 19.1K in September 2026.

How are Aquasana’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Aquasana’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aquasana

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How the Brand Demand Index is measured

Where does Aquasana compete?

Aquasana is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Water filter pitcher brands4th of 73.6%Shown above
Water purifier brands4th of 85.4%Show ranking
Water filter brands4th of 86.5%Show ranking
Creator with pink hair and a pink jacket

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