Aquasana vs PUR:Which is more popular?
In September 2026, Aquasana and PUR were level in searches among water filter pitcher brands worldwide, with an estimated 27.1K versus 25.3K branded searches, at 3.6% and 3.3% of the total. When we asked ChatGPT and Google AI Overviews about water filter pitcher brands, Aquasana and PUR each appeared in two of the five answers. Aquasana was mentioned before PUR in two out of three answers that named either.
Who do people search for more?
Aquasana, about 7% more searches than PUR
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Aquasana, named ahead of PUR in 2 of 3 answers
Follow Aquasana vs PUR and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top water filter pitcher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aquasana and PUR were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aquasana was listed before PUR in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Brita1st
Clearly Filtered2nd
LifeStraw3rd- Aquasana4th
PUR5th
Culligan ZeroWater6th- APEC Water Systems7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LifeStraw3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clearly Filtered3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Culligan ZeroWater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aquasana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PUR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- APEC Water Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water filter pitcher brands
5 answers
Asked ChatGPT
“Which water filter brand should I buy?”
Asked ChatGPT
“What are the best water filter pitcher brands?”
Asked ChatGPT
“What's the best water filter brand for tap water?”
Searched Google, AI Overview
“best water filter pitcher”
Searched Google, AI Overview
“best pitcher filter”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aquasana or PUR more popular in search?
This chart shows how often people search Google for Aquasana and PUR by name. Each line represents a brand's share of searches for all seven water filter pitcher brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aquasana, PUR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brita | LifeStraw | Culligan ZeroWater | Aquasana | PUR | Clearly Filtered | APEC Water Systems |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 15.2% | 13.1% | 4.7% | 4.4% | 2.3% | 1.4% |
| Nov 2025 | 58.3% | 15.3% | 13.2% | 4.7% | 4.4% | 2.7% | 1.4% |
| Dec 2025 | 58.8% | 15.8% | 13.2% | 4.6% | 3.6% | 2.7% | 1.4% |
| Jan 2026 | 58.7% | 15% | 13.2% | 5.2% | 4% | 2.5% | 1.3% |
| Feb 2026 | 58.1% | 14.5% | 13.2% | 5.2% | 4.8% | 2.6% | 1.6% |
| Mar 2026 | 49.5% | 19.8% | 19.3% | 4% | 3.7% | 2.5% | 1.2% |
| Apr 2026 | 56.8% | 16% | 14.4% | 4.6% | 3.5% | 3.1% | 1.4% |
| May 2026 | 57% | 16.5% | 13.6% | 4.6% | 4.2% | 2.8% | 1.4% |
| Jun 2026 | 60.6% | 14.9% | 13.2% | 3.6% | 4.1% | 2.2% | 1.3% |
| Jul 2026 | 60% | 15.1% | 13% | 3.6% | 4.9% | 2.1% | 1.3% |
| Aug 2026 | 60.3% | 16.2% | 11.6% | 3.9% | 4.4% | 2.3% | 1.2% |
| Sep 2026 | 59% | 18% | 12.3% | 3.6% | 3.3% | 2.5% | 1.3% |
How has the Aquasana and PUR comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: PUR took it in June 2026, Aquasana took it in September 2026.
- Across the 12 months ending September 2026, Aquasana’s share of searches among water filter pitcher brands worldwide moved from 4.7% to 3.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, PUR’s share of searches among water filter pitcher brands worldwide moved from 4.4% to 3.3%, and its estimated monthly branded searches moved from 30.9K to 25.3K.
How did search popularity change for water filter pitcher brands worldwide in September 2026?
2 changes
In September 2026, PUR lost share of searches among water filter pitcher brands worldwide, from 4.4% to 3.3%.
In September 2026, Aquasana rose from 5th to 4th among water filter pitcher brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Aquasana’s and PUR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among water filter pitcher brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.