Brandwave

How popular isPUR in search?

In August 2026, there were an estimated 41.9K branded searches for PUR worldwide which is up 19.4% over the last 11 months. PUR holds 4.7% estimated Share of Search among water filter pitcher brands worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brita64.1%
  2. LifeStraw15.7%
  3. Culligan ZeroWater11.4%
  4. PUR4.7%
  5. Clearly Filtered4.1%
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Which water filter pitcher brands compete with PUR?

PUR against water filter pitcher brands worldwide, by month

Share of Search by month for Brita, LifeStraw, Culligan ZeroWater, PUR, Clearly Filtered. The figures are in the table below the chart.

View monthly share of search table
MonthBritaLifeStrawCulligan ZeroWaterPURClearly Filtered
Oct 202562.6%15.2%13.1%4.9%4.2%
Nov 202562%15.2%14%4.8%4.1%
Dec 202562.5%15.7%13.2%3.9%4.6%
Jan 202662.9%15%13.2%4.5%4.4%
Feb 202660.8%14.4%13.4%5.7%5.8%
Mar 202651.6%18.9%19%4%6.5%
Apr 202659.1%15.8%14.7%3.9%6.5%
May 202659.7%15.9%13.2%4.6%6.6%
Jun 202662.9%14.5%13%4.4%5.2%
Jul 202661.8%14%12.2%4.9%7.1%
Aug 202664.1%15.7%11.4%4.7%4.1%
Sep 2026—————

  1. 1.Brita

    64.1%

    held 1st · 567K estimated branded searches · +11.7% vs prior month · +2.3 points

  2. 2.LifeStraw

    15.7%

    held 2nd · 139K estimated branded searches · +20.2% vs prior month · +1.6 points

  3. 3.Culligan ZeroWater

    11.4%

    held 3rd · 101K estimated branded searches · +0.64% vs prior month · -0.8 points

  4. 4.PUR

    4.7%

    moved from 5th to 4th · 41.9K estimated branded searches · +4% vs prior month · -0.2 points

  5. 5.Clearly Filtered

    4.1%

    moved from 4th to 5th · 36.5K estimated branded searches · -37.7% vs prior month · -3 points

Compare search popularity between PUR and its closest rivals

How has branded search demand for PUR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PUR worldwide rose from 35.1K to 41.9K.
  • Across the 11 months ending August 2026, PUR’s estimated Share of Search among water filter pitcher brands worldwide peaked at 5.7% in February 2026 and was lowest at 3.9% in April 2026.

How did search popularity change for water filter pitcher brands worldwide in August 2026?

  1. In August 2026, Brita gained estimated Share of Search among water filter pitcher brands worldwide, from 61.8% to 64.1%.

  2. In August 2026, LifeStraw gained estimated Share of Search among water filter pitcher brands worldwide, from 14% to 15.7%.

  3. In August 2026, Clearly Filtered lost estimated Share of Search among water filter pitcher brands worldwide, from 7.1% to 4.1%.

  4. In August 2026, Culligan ZeroWater lost estimated Share of Search among water filter pitcher brands worldwide, from 12.2% to 11.4%.

  5. In August 2026, PUR rose from 5th to 4th among water filter pitcher brands worldwide.

How is PUR measured?

Brandwave collects information about searches that people make online using PUR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • pitcher pur
  • pur com
  • pur water filter
  • pur water filter pitcher
  • pur water pitcher

Do you work for PUR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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