Brita vs PUR:Which is more popular by branded search?
In August 2026, Brita had more branded searches than PUR among water filter pitcher brands worldwide. Brita was estimated to have 567K branded searches compared to PUR’s 41.9K, and held a 64.1% Share of Search versus PUR’s 4.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Brita or PUR?
Compare brands selling pitcher-style household water filters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brita, PUR. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | LifeStraw | Culligan ZeroWater | PUR | Clearly Filtered |
|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 15.2% | 13.1% | 4.9% | 4.2% |
| Nov 2025 | 62% | 15.2% | 14% | 4.8% | 4.1% |
| Dec 2025 | 62.5% | 15.7% | 13.2% | 3.9% | 4.6% |
| Jan 2026 | 62.9% | 15% | 13.2% | 4.5% | 4.4% |
| Feb 2026 | 60.8% | 14.4% | 13.4% | 5.7% | 5.8% |
| Mar 2026 | 51.6% | 18.9% | 19% | 4% | 6.5% |
| Apr 2026 | 59.1% | 15.8% | 14.7% | 3.9% | 6.5% |
| May 2026 | 59.7% | 15.9% | 13.2% | 4.6% | 6.6% |
| Jun 2026 | 62.9% | 14.5% | 13% | 4.4% | 5.2% |
| Jul 2026 | 61.8% | 14% | 12.2% | 4.9% | 7.1% |
| Aug 2026 | 64.1% | 15.7% | 11.4% | 4.7% | 4.1% |
| Sep 2026 | — | — | — | — | — |
How has the Brita and PUR comparison changed over the last 12 months?
3 findings
- Brita was ahead of PUR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter pitcher brands worldwide moved from 62.6% to 64.1%, and its estimated monthly branded searches moved from 446K to 567K.
- Across the 11 months ending August 2026, PUR’s estimated Share of Search among water filter pitcher brands worldwide moved from 4.9% to 4.7%, and its estimated monthly branded searches moved from 35.1K to 41.9K.
How did search popularity change for water filter pitcher brands worldwide in August 2026?
2 changes
In August 2026, Brita gained estimated Share of Search among water filter pitcher brands worldwide, from 61.8% to 64.1%.
In August 2026, PUR rose from 5th to 4th among water filter pitcher brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Brita’s and PUR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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