Culligan ZeroWater vs LifeStraw:Which is more popular by branded search?
In August 2026, LifeStraw had more branded searches than Culligan ZeroWater among water filter pitcher brands worldwide. LifeStraw was estimated to have 139K branded searches compared to Culligan ZeroWater’s 101K, and held a 15.7% Share of Search versus Culligan ZeroWater’s 11.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Culligan ZeroWater vs LifeStraw and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Culligan ZeroWater or LifeStraw?
Compare brands selling pitcher-style household water filters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LifeStraw, Culligan ZeroWater. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | LifeStraw | Culligan ZeroWater | PUR | Clearly Filtered |
|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 15.2% | 13.1% | 4.9% | 4.2% |
| Nov 2025 | 62% | 15.2% | 14% | 4.8% | 4.1% |
| Dec 2025 | 62.5% | 15.7% | 13.2% | 3.9% | 4.6% |
| Jan 2026 | 62.9% | 15% | 13.2% | 4.5% | 4.4% |
| Feb 2026 | 60.8% | 14.4% | 13.4% | 5.7% | 5.8% |
| Mar 2026 | 51.6% | 18.9% | 19% | 4% | 6.5% |
| Apr 2026 | 59.1% | 15.8% | 14.7% | 3.9% | 6.5% |
| May 2026 | 59.7% | 15.9% | 13.2% | 4.6% | 6.6% |
| Jun 2026 | 62.9% | 14.5% | 13% | 4.4% | 5.2% |
| Jul 2026 | 61.8% | 14% | 12.2% | 4.9% | 7.1% |
| Aug 2026 | 64.1% | 15.7% | 11.4% | 4.7% | 4.1% |
| Sep 2026 | — | — | — | — | — |
How has the Culligan ZeroWater and LifeStraw comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Culligan ZeroWater took it in March 2026, LifeStraw took it in April 2026.
- Across the 11 months ending August 2026, Culligan ZeroWater’s estimated Share of Search among water filter pitcher brands worldwide moved from 13.1% to 11.4%, and its estimated monthly branded searches moved from 93.4K to 101K.
- Across the 11 months ending August 2026, LifeStraw’s estimated Share of Search among water filter pitcher brands worldwide moved from 15.2% to 15.7%, and its estimated monthly branded searches moved from 108K to 139K.
How did search popularity change for water filter pitcher brands worldwide in August 2026?
2 changes
In August 2026, LifeStraw gained estimated Share of Search among water filter pitcher brands worldwide, from 14% to 15.7%.
In August 2026, Culligan ZeroWater lost estimated Share of Search among water filter pitcher brands worldwide, from 12.2% to 11.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Culligan ZeroWater’s and LifeStraw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culligan ZeroWater
9 branded search terms
- culligan zerowater
- culligan zerowater pitcher
- culligan zerowater water filter
- culligan zerowater water filter pitcher
- culligan zerowater water pitcher
- zero water filter
- zerowater
- zerowater com
- zerowater pitcher
LifeStraw
11 branded search terms
- life straw
- life straw home
- lifestraw
- lifestraw com
- lifestraw home
- lifestraw pitcher
- lifestraw water filter
- lifestraw water filter pitcher
- lifestraw water pitcher
- pitcher lifestraw
- water filter pitcher lifestraw
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.