How popular isCulligan ZeroWater in search?
In August 2026, there were an estimated 101K branded searches for Culligan ZeroWater worldwide which is up 7.9% over the last 11 months. Culligan ZeroWater holds 11.4% estimated Share of Search among water filter pitcher brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Brita64.1%
LifeStraw15.7%
Culligan ZeroWater11.4%
PUR4.7%
Clearly Filtered4.1%
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Which water filter pitcher brands compete with Culligan ZeroWater?
Share of Search by month for Brita, LifeStraw, Culligan ZeroWater, PUR, Clearly Filtered. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | LifeStraw | Culligan ZeroWater | PUR | Clearly Filtered |
|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 15.2% | 13.1% | 4.9% | 4.2% |
| Nov 2025 | 62% | 15.2% | 14% | 4.8% | 4.1% |
| Dec 2025 | 62.5% | 15.7% | 13.2% | 3.9% | 4.6% |
| Jan 2026 | 62.9% | 15% | 13.2% | 4.5% | 4.4% |
| Feb 2026 | 60.8% | 14.4% | 13.4% | 5.7% | 5.8% |
| Mar 2026 | 51.6% | 18.9% | 19% | 4% | 6.5% |
| Apr 2026 | 59.1% | 15.8% | 14.7% | 3.9% | 6.5% |
| May 2026 | 59.7% | 15.9% | 13.2% | 4.6% | 6.6% |
| Jun 2026 | 62.9% | 14.5% | 13% | 4.4% | 5.2% |
| Jul 2026 | 61.8% | 14% | 12.2% | 4.9% | 7.1% |
| Aug 2026 | 64.1% | 15.7% | 11.4% | 4.7% | 4.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.1% | 567K | +11.7% | +2.3 points | |
| 2, held 2nd | 15.7% | 139K | +20.2% | +1.6 points | |
| 3, held 3rd | 11.4% | 101K | +0.64% | -0.8 points | |
| 4, moved from 5th to 4th | 4.7% | 41.9K | +4% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.1% | 36.5K | -37.7% | -3 pointsmoved from 4th to 5th |
1.
Brita64.1%
held 1st · 567K estimated branded searches · +11.7% vs prior month · +2.3 points
15.7%
held 2nd · 139K estimated branded searches · +20.2% vs prior month · +1.6 points
11.4%
held 3rd · 101K estimated branded searches · +0.64% vs prior month · -0.8 points
4.
PUR4.7%
moved from 5th to 4th · 41.9K estimated branded searches · +4% vs prior month · -0.2 points
4.1%
moved from 4th to 5th · 36.5K estimated branded searches · -37.7% vs prior month · -3 points
Compare search popularity between Culligan ZeroWater and its closest rivals
How has branded search demand for Culligan ZeroWater changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Culligan ZeroWater worldwide rose from 93.4K to 101K.
- Across the 11 months ending August 2026, Culligan ZeroWater’s estimated Share of Search among water filter pitcher brands worldwide decreased from 13.1% to 11.4%.
- Across the 11 months ending August 2026, Culligan ZeroWater’s estimated Share of Search among water filter pitcher brands worldwide peaked at 19% in March 2026 and was lowest at 11.4% in August 2026.
How did search popularity change for water filter pitcher brands worldwide in August 2026?
5 changes
In August 2026, Brita gained estimated Share of Search among water filter pitcher brands worldwide, from 61.8% to 64.1%.
In August 2026, LifeStraw gained estimated Share of Search among water filter pitcher brands worldwide, from 14% to 15.7%.
In August 2026, Clearly Filtered lost estimated Share of Search among water filter pitcher brands worldwide, from 7.1% to 4.1%.
In August 2026, Culligan ZeroWater lost estimated Share of Search among water filter pitcher brands worldwide, from 12.2% to 11.4%.
In August 2026, PUR rose from 5th to 4th among water filter pitcher brands worldwide.
How is Culligan ZeroWater measured?
Brandwave collects information about searches that people make online using Culligan ZeroWater’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- culligan zerowater
- culligan zerowater pitcher
- culligan zerowater water filter
- culligan zerowater water filter pitcher
- culligan zerowater water pitcher
- zero water filter
- zerowater
- zerowater com
- zerowater pitcher
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Is Culligan ZeroWater your brand?
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