Brita vs Culligan ZeroWater:Which is more popular by branded search?
In August 2026, Brita had more branded searches than Culligan ZeroWater among water filter pitcher brands worldwide. Brita was estimated to have 567K branded searches compared to Culligan ZeroWater’s 101K, and held a 64.1% Share of Search versus Culligan ZeroWater’s 11.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Brita vs Culligan ZeroWater and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Brita or Culligan ZeroWater?
Compare brands selling pitcher-style household water filters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brita, Culligan ZeroWater. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | LifeStraw | Culligan ZeroWater | PUR | Clearly Filtered |
|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 15.2% | 13.1% | 4.9% | 4.2% |
| Nov 2025 | 62% | 15.2% | 14% | 4.8% | 4.1% |
| Dec 2025 | 62.5% | 15.7% | 13.2% | 3.9% | 4.6% |
| Jan 2026 | 62.9% | 15% | 13.2% | 4.5% | 4.4% |
| Feb 2026 | 60.8% | 14.4% | 13.4% | 5.7% | 5.8% |
| Mar 2026 | 51.6% | 18.9% | 19% | 4% | 6.5% |
| Apr 2026 | 59.1% | 15.8% | 14.7% | 3.9% | 6.5% |
| May 2026 | 59.7% | 15.9% | 13.2% | 4.6% | 6.6% |
| Jun 2026 | 62.9% | 14.5% | 13% | 4.4% | 5.2% |
| Jul 2026 | 61.8% | 14% | 12.2% | 4.9% | 7.1% |
| Aug 2026 | 64.1% | 15.7% | 11.4% | 4.7% | 4.1% |
| Sep 2026 | — | — | — | — | — |
How has the Brita and Culligan ZeroWater comparison changed over the last 12 months?
3 findings
- Brita was ahead of Culligan ZeroWater in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter pitcher brands worldwide moved from 62.6% to 64.1%, and its estimated monthly branded searches moved from 446K to 567K.
- Across the 11 months ending August 2026, Culligan ZeroWater’s estimated Share of Search among water filter pitcher brands worldwide moved from 13.1% to 11.4%, and its estimated monthly branded searches moved from 93.4K to 101K.
How did search popularity change for water filter pitcher brands worldwide in August 2026?
2 changes
In August 2026, Brita gained estimated Share of Search among water filter pitcher brands worldwide, from 61.8% to 64.1%.
In August 2026, Culligan ZeroWater lost estimated Share of Search among water filter pitcher brands worldwide, from 12.2% to 11.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Brita’s and Culligan ZeroWater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brita
10 branded search terms
- brita
- brita com
- brita denali
- brita elite
- brita pitcher
- brita water filter
- brita water filter pitcher
- brita water pitcher
- water filter brita
- water filter pitcher brita
Culligan ZeroWater
9 branded search terms
- culligan zerowater
- culligan zerowater pitcher
- culligan zerowater water filter
- culligan zerowater water filter pitcher
- culligan zerowater water pitcher
- zero water filter
- zerowater
- zerowater com
- zerowater pitcher
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.