Brita vs LifeStraw:Which is more popular by branded search?
In August 2026, Brita had more branded searches than LifeStraw among water filter pitcher brands worldwide. Brita was estimated to have 567K branded searches compared to LifeStraw’s 139K, and held a 64.1% Share of Search versus LifeStraw’s 15.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Brita or LifeStraw?
Compare brands selling pitcher-style household water filters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brita, LifeStraw. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | LifeStraw | Culligan ZeroWater | PUR | Clearly Filtered |
|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 15.2% | 13.1% | 4.9% | 4.2% |
| Nov 2025 | 62% | 15.2% | 14% | 4.8% | 4.1% |
| Dec 2025 | 62.5% | 15.7% | 13.2% | 3.9% | 4.6% |
| Jan 2026 | 62.9% | 15% | 13.2% | 4.5% | 4.4% |
| Feb 2026 | 60.8% | 14.4% | 13.4% | 5.7% | 5.8% |
| Mar 2026 | 51.6% | 18.9% | 19% | 4% | 6.5% |
| Apr 2026 | 59.1% | 15.8% | 14.7% | 3.9% | 6.5% |
| May 2026 | 59.7% | 15.9% | 13.2% | 4.6% | 6.6% |
| Jun 2026 | 62.9% | 14.5% | 13% | 4.4% | 5.2% |
| Jul 2026 | 61.8% | 14% | 12.2% | 4.9% | 7.1% |
| Aug 2026 | 64.1% | 15.7% | 11.4% | 4.7% | 4.1% |
| Sep 2026 | — | — | — | — | — |
How has the Brita and LifeStraw comparison changed over the last 12 months?
3 findings
- Brita was ahead of LifeStraw in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter pitcher brands worldwide moved from 62.6% to 64.1%, and its estimated monthly branded searches moved from 446K to 567K.
- Across the 11 months ending August 2026, LifeStraw’s estimated Share of Search among water filter pitcher brands worldwide moved from 15.2% to 15.7%, and its estimated monthly branded searches moved from 108K to 139K.
How did search popularity change for water filter pitcher brands worldwide in August 2026?
2 changes
In August 2026, Brita gained estimated Share of Search among water filter pitcher brands worldwide, from 61.8% to 64.1%.
In August 2026, LifeStraw gained estimated Share of Search among water filter pitcher brands worldwide, from 14% to 15.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Brita’s and LifeStraw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brita
10 branded search terms
- brita
- brita com
- brita denali
- brita elite
- brita pitcher
- brita water filter
- brita water filter pitcher
- brita water pitcher
- water filter brita
- water filter pitcher brita
LifeStraw
11 branded search terms
- life straw
- life straw home
- lifestraw
- lifestraw com
- lifestraw home
- lifestraw pitcher
- lifestraw water filter
- lifestraw water filter pitcher
- lifestraw water pitcher
- pitcher lifestraw
- water filter pitcher lifestraw
Put your own brand in this comparison
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