Brandwave

How popular isLifeStraw in search?

In August 2026, there were an estimated 139K branded searches for LifeStraw worldwide which is up 28.3% over the last 11 months. LifeStraw holds 15.7% estimated Share of Search among water filter pitcher brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brita64.1%
  2. LifeStraw15.7%
  3. Culligan ZeroWater11.4%
  4. PUR4.7%
  5. Clearly Filtered4.1%
LifeStraw website (opens in a new tab)

Follow LifeStraw and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which water filter pitcher brands compete with LifeStraw?

LifeStraw against water filter pitcher brands worldwide, by month

Share of Search by month for Brita, LifeStraw, Culligan ZeroWater, PUR, Clearly Filtered. The figures are in the table below the chart.

View monthly share of search table
MonthBritaLifeStrawCulligan ZeroWaterPURClearly Filtered
Oct 202562.6%15.2%13.1%4.9%4.2%
Nov 202562%15.2%14%4.8%4.1%
Dec 202562.5%15.7%13.2%3.9%4.6%
Jan 202662.9%15%13.2%4.5%4.4%
Feb 202660.8%14.4%13.4%5.7%5.8%
Mar 202651.6%18.9%19%4%6.5%
Apr 202659.1%15.8%14.7%3.9%6.5%
May 202659.7%15.9%13.2%4.6%6.6%
Jun 202662.9%14.5%13%4.4%5.2%
Jul 202661.8%14%12.2%4.9%7.1%
Aug 202664.1%15.7%11.4%4.7%4.1%
Sep 2026—————

  1. 1.Brita

    64.1%

    held 1st · 567K estimated branded searches · +11.7% vs prior month · +2.3 points

  2. 2.LifeStraw

    15.7%

    held 2nd · 139K estimated branded searches · +20.2% vs prior month · +1.6 points

  3. 3.Culligan ZeroWater

    11.4%

    held 3rd · 101K estimated branded searches · +0.64% vs prior month · -0.8 points

  4. 4.PUR

    4.7%

    moved from 5th to 4th · 41.9K estimated branded searches · +4% vs prior month · -0.2 points

  5. 5.Clearly Filtered

    4.1%

    moved from 4th to 5th · 36.5K estimated branded searches · -37.7% vs prior month · -3 points

Compare search popularity between LifeStraw and its closest rivals

How has branded search demand for LifeStraw changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LifeStraw worldwide rose from 108K to 139K.
  • Across the 11 months ending August 2026, LifeStraw’s estimated Share of Search among water filter pitcher brands worldwide increased from 15.2% to 15.7%.
  • Across the 11 months ending August 2026, LifeStraw’s estimated Share of Search among water filter pitcher brands worldwide peaked at 18.9% in March 2026 and was lowest at 14% in July 2026.

How did search popularity change for water filter pitcher brands worldwide in August 2026?

  1. In August 2026, Brita gained estimated Share of Search among water filter pitcher brands worldwide, from 61.8% to 64.1%.

  2. In August 2026, LifeStraw gained estimated Share of Search among water filter pitcher brands worldwide, from 14% to 15.7%.

  3. In August 2026, Clearly Filtered lost estimated Share of Search among water filter pitcher brands worldwide, from 7.1% to 4.1%.

  4. In August 2026, Culligan ZeroWater lost estimated Share of Search among water filter pitcher brands worldwide, from 12.2% to 11.4%.

  5. In August 2026, PUR rose from 5th to 4th among water filter pitcher brands worldwide.

How is LifeStraw measured?

Brandwave collects information about searches that people make online using LifeStraw’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • life straw
  • life straw home
  • lifestraw
  • lifestraw com
  • lifestraw home
  • lifestraw pitcher
  • lifestraw water filter
  • lifestraw water filter pitcher
  • lifestraw water pitcher
  • pitcher lifestraw
  • water filter pitcher lifestraw

Do you work for LifeStraw? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is LifeStraw your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record