Grayl vs LifeStraw:Which is searched more?
In August 2026, LifeStraw had more branded searches than Grayl among water filter bottles worldwide. LifeStraw was estimated to have 139K branded searches compared to Grayl’s 12.1K, and held a 7.6% Share of Search versus Grayl’s 0.66%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Grayl or LifeStraw?
Compare the water filter bottles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LifeStraw, Grayl. The figures are in the table below the chart.
View monthly share of search table
| Month | LifeStraw | Grayl |
|---|---|---|
| Oct 2025 | 6.5% | 0.49% |
| Nov 2025 | 5.8% | 0.53% |
| Dec 2025 | 5.7% | 0.5% |
| Jan 2026 | 6.8% | 0.57% |
| Feb 2026 | 6.2% | 0.55% |
| Mar 2026 | 10.3% | 0.62% |
| Apr 2026 | 7.7% | 0.65% |
| May 2026 | 8% | 0.98% |
| Jun 2026 | 7.3% | 0.64% |
| Jul 2026 | 6.8% | 0.58% |
| Aug 2026 | 7.6% | 0.66% |
| Sep 2026 | — | — |
How has the Grayl and LifeStraw comparison changed over the last 12 months?
3 findings
- LifeStraw was ahead of Grayl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grayl’s estimated Share of Search among water filter bottles worldwide moved from 0.49% to 0.66%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 11 months ending August 2026, LifeStraw’s estimated Share of Search among water filter bottles worldwide moved from 6.5% to 7.6%, and its estimated monthly branded searches moved from 108K to 139K.
How did search popularity change for water filter bottles worldwide in August 2026?
2 changes
In August 2026, LifeStraw gained estimated Share of Search among water filter bottles worldwide, from 6.8% to 7.6%.
Estimated monthly branded searches for Grayl worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Grayl’s and LifeStraw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.