Brandwave

How popular isGrayl in search?

In August 2026, there were an estimated 12.1K branded searches for Grayl worldwide which is up 49.4% over the last 11 months. Grayl holds 0.66% estimated Share of Search among water filter bottles worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips59.9%
  2. Brita30.9%
  3. LifeStraw7.6%
  4. Grayl0.66%
  5. LARQ0.66%
  6. Water-to-Go0.38%
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Where does Grayl compete?

Grayl is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water filter bottles4th of 60.66%Shown below
Water filters outdoor2nd of 57.2%Show ranking

Which water filter bottles compete with Grayl?

Grayl against water filter bottles worldwide, by month

Share of Search by month for Philips, Brita, LifeStraw, Grayl. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBritaLifeStrawGraylLARQWater-to-Go
Oct 202565%26.8%6.5%0.49%0.89%0.35%
Nov 202568.6%23.9%5.8%0.53%0.79%0.39%
Dec 202569.5%22.8%5.7%0.5%1.1%0.35%
Jan 202662.8%28.5%6.8%0.57%0.85%0.49%
Feb 202665.6%26.4%6.2%0.55%0.81%0.39%
Mar 202659.8%28.1%10.3%0.62%0.76%0.44%
Apr 202661.7%28.9%7.7%0.65%0.65%0.38%
May 202660%29.9%8%0.98%0.65%0.46%
Jun 202659.3%31.6%7.3%0.64%0.79%0.37%
Jul 202661.9%29.8%6.8%0.58%0.58%0.41%
Aug 202659.9%30.9%7.6%0.66%0.66%0.38%
Sep 2026——————

  1. 1.Philips

    59.9%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -2 points.

  2. 2.Brita

    30.9%

    Held 2nd. 567K estimated branded searches, +11.7% vs prior month. Share +1.1 points.

  3. 3.LifeStraw

    7.6%

    Held 3rd. 139K estimated branded searches, +20.2% vs prior month. Share +0.8 points.

  4. 4.Grayl

    0.66%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.LARQ

    0.66%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Water-to-Go

    0.38%

    Held 6th. 7K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Grayl and its closest rivals

How has branded search demand for Grayl changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Grayl worldwide rose from 8.1K to 12.1K.
  • Across the 11 months ending August 2026, Grayl rose from 5th to 4th among water filter bottles worldwide.

How did search popularity change for water filter bottles worldwide in August 2026?

  1. In August 2026, Brita gained estimated Share of Search among water filter bottles worldwide, from 29.8% to 30.9%.

  2. In August 2026, LifeStraw gained estimated Share of Search among water filter bottles worldwide, from 6.8% to 7.6%.

  3. In August 2026, Philips lost estimated Share of Search among water filter bottles worldwide, from 61.9% to 59.9%.

  4. Estimated monthly branded searches for Grayl worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Water-to-Go worldwide rose 18.9% over 11 measured months, from 5.9K to 7K in August 2026.

  6. Estimated monthly branded searches for LARQ worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is Grayl measured?

Brandwave collects information about searches that people make online using Grayl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • grayl

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How the Brand Demand Index is measured

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