Brandwave

Grayl vs Water-to-Go:Which is searched more?

In August 2026, Grayl had more branded searches than Water-to-Go among water filter bottles worldwide. Grayl was estimated to have 12.1K branded searches compared to Water-to-Go’s 7K, and held a 0.66% Share of Search versus Water-to-Go’s 0.38%. These are worldwide searches for English-language branded terms.

Share of Search among water filter bottles worldwide in August 2026Which is more popular in search, Grayl or Water-to-Go?
Grayl0.66%12.1K searches
vs
Water-to-Go0.38%7K searches
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Which is more popular in search, Grayl or Water-to-Go?

Compare the water filter bottles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Grayl and Water-to-Go among water filter bottles worldwide, by month

Share of Search by month for Grayl, Water-to-Go. The figures are in the table below the chart.

View monthly share of search table
MonthGraylWater-to-Go
Oct 20250.49%0.35%
Nov 20250.53%0.39%
Dec 20250.5%0.35%
Jan 20260.57%0.49%
Feb 20260.55%0.39%
Mar 20260.62%0.44%
Apr 20260.65%0.38%
May 20260.98%0.46%
Jun 20260.64%0.37%
Jul 20260.58%0.41%
Aug 20260.66%0.38%
Sep 2026——

How has the Grayl and Water-to-Go comparison changed over the last 12 months?

  • Grayl was ahead of Water-to-Go in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Grayl’s estimated Share of Search among water filter bottles worldwide moved from 0.49% to 0.66%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
  • Across the 11 months ending August 2026, Water-to-Go’s estimated Share of Search among water filter bottles worldwide moved from 0.35% to 0.38%, and its estimated monthly branded searches moved from 5.9K to 7K.

How did search popularity change for water filter bottles worldwide in August 2026?

  1. Estimated monthly branded searches for Grayl worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.

  2. Estimated monthly branded searches for Water-to-Go worldwide rose 18.9% over 11 measured months, from 5.9K to 7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Grayl’s and Water-to-Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grayl

1 branded search term

  • grayl

Water-to-Go

2 branded search terms

  • water to go
  • watertogo

How the Brand Demand Index is measured

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