Brandwave

How popular isWater-to-Go in search?

In August 2026, there were an estimated 6.6K branded searches for Water-to-Go worldwide which is up 22.2% over the last 11 months. Water-to-Go holds 0.36% estimated Share of Search among water filter bottles worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips59.9%
  2. Brita30.9%
  3. LifeStraw7.6%
  4. Grayl0.66%
  5. LARQ0.66%
  6. Water-to-Go0.36%
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Which water filter bottles compete with Water-to-Go?

Water-to-Go against water filter bottles worldwide, by month

Share of Search by month for Philips, Brita, LifeStraw, Water-to-Go. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBritaLifeStrawGraylLARQWater-to-Go
Oct 202565%26.8%6.5%0.49%0.89%0.32%
Nov 202568.6%23.9%5.8%0.53%0.79%0.35%
Dec 202569.5%22.8%5.7%0.5%1.1%0.33%
Jan 202662.8%28.5%6.8%0.57%0.85%0.47%
Feb 202665.6%26.4%6.2%0.55%0.81%0.36%
Mar 202659.8%28.1%10.3%0.62%0.76%0.41%
Apr 202661.7%28.9%7.7%0.65%0.65%0.35%
May 202660%30%8%0.98%0.65%0.44%
Jun 202659.3%31.6%7.3%0.64%0.79%0.35%
Jul 202661.9%29.8%6.8%0.58%0.58%0.39%
Aug 202659.9%30.9%7.6%0.66%0.66%0.36%
Sep 2026——————

  1. 1.Philips

    59.9%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -2 points.

  2. 2.Brita

    30.9%

    Held 2nd. 567K estimated branded searches, +11.7% vs prior month. Share +1.1 points.

  3. 3.LifeStraw

    7.6%

    Held 3rd. 139K estimated branded searches, +20.2% vs prior month. Share +0.8 points.

  4. 4.Grayl

    0.66%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.LARQ

    0.66%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Water-to-Go

    0.36%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Water-to-Go and its closest rivals

How has branded search demand for Water-to-Go changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Water-to-Go worldwide rose from 5.4K to 6.6K.
  • Across the 11 months ending August 2026, Water-to-Go’s estimated Share of Search among water filter bottles worldwide held steady, from 0.32% to 0.36%.

How did search popularity change for water filter bottles worldwide in August 2026?

  1. In August 2026, Brita gained estimated Share of Search among water filter bottles worldwide, from 29.8% to 30.9%.

  2. In August 2026, LifeStraw gained estimated Share of Search among water filter bottles worldwide, from 6.8% to 7.6%.

  3. In August 2026, Philips lost estimated Share of Search among water filter bottles worldwide, from 61.9% to 59.9%.

  4. Estimated monthly branded searches for Grayl worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Water-to-Go worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

  6. Estimated monthly branded searches for LARQ worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is Water-to-Go measured?

Brandwave collects information about searches that people make online using Water-to-Go’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • water to go

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How the Brand Demand Index is measured

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