Brita vs Water-to-Go:Which is more popular by branded search?

Name: Brita vs Water-to-Go: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Brita had more branded searches than Water-to-Go among water filter bottles worldwide. Brita was estimated to have 567K branded searches compared to Water-to-Go’s 6.6K, and held a 30.9% Share of Search versus Water-to-Go’s 0.36%. These are worldwide searches for English-language branded terms.

Share of Search among water filter bottles worldwide in August 2026Which is more popular in search, Brita or Water-to-Go?

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Which is more popular in search, Brita or Water-to-Go?

Compare the water filter bottles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brita and Water-to-Go among water filter bottles worldwide, by month

Month	Philips	Brita	LifeStraw	Grayl	LARQ	Water-to-Go
Oct 2025	65%	26.8%	6.5%	0.49%	0.89%	0.32%
Nov 2025	68.6%	23.9%	5.8%	0.53%	0.79%	0.35%
Dec 2025	69.5%	22.8%	5.7%	0.5%	1.1%	0.33%
Jan 2026	62.8%	28.5%	6.8%	0.57%	0.85%	0.47%
Feb 2026	65.6%	26.4%	6.2%	0.55%	0.81%	0.36%
Mar 2026	59.8%	28.1%	10.3%	0.62%	0.76%	0.41%
Apr 2026	61.7%	28.9%	7.7%	0.65%	0.65%	0.35%
May 2026	60%	30%	8%	0.98%	0.65%	0.44%
Jun 2026	59.3%	31.6%	7.3%	0.64%	0.79%	0.35%
Jul 2026	61.9%	29.8%	6.8%	0.58%	0.58%	0.39%
Aug 2026	59.9%	30.9%	7.6%	0.66%	0.66%	0.36%
Sep 2026	—	—	—	—	—	—

How has the Brita and Water-to-Go comparison changed over the last 12 months?

3 findings

Brita was ahead of Water-to-Go in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter bottles worldwide moved from 26.8% to 30.9%, and its estimated monthly branded searches moved from 446K to 567K.
Across the 11 months ending August 2026, Water-to-Go’s estimated Share of Search among water filter bottles worldwide moved from 0.32% to 0.36%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for water filter bottles worldwide in August 2026?

2 changes

In August 2026, Brita gained estimated Share of Search among water filter bottles worldwide, from 29.8% to 30.9%.
Estimated monthly branded searches for Water-to-Go worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Brita’s and Water-to-Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.