How popular isBrita in search?
In August 2026, there were an estimated 567K branded searches for Brita worldwide which is up 27.1% over the last 11 months. Brita holds 64.1% estimated Share of Search among water filter pitcher brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Brita64.1%
LifeStraw15.7%
Culligan ZeroWater11.4%
PUR4.7%
Clearly Filtered4.1%
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Which water filter pitcher brands compete with Brita?
Share of Search by month for Brita, LifeStraw, Culligan ZeroWater, PUR, Clearly Filtered. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | LifeStraw | Culligan ZeroWater | PUR | Clearly Filtered |
|---|---|---|---|---|---|
| Oct 2025 | 62.6% | 15.2% | 13.1% | 4.9% | 4.2% |
| Nov 2025 | 62% | 15.2% | 14% | 4.8% | 4.1% |
| Dec 2025 | 62.5% | 15.7% | 13.2% | 3.9% | 4.6% |
| Jan 2026 | 62.9% | 15% | 13.2% | 4.5% | 4.4% |
| Feb 2026 | 60.8% | 14.4% | 13.4% | 5.7% | 5.8% |
| Mar 2026 | 51.6% | 18.9% | 19% | 4% | 6.5% |
| Apr 2026 | 59.1% | 15.8% | 14.7% | 3.9% | 6.5% |
| May 2026 | 59.7% | 15.9% | 13.2% | 4.6% | 6.6% |
| Jun 2026 | 62.9% | 14.5% | 13% | 4.4% | 5.2% |
| Jul 2026 | 61.8% | 14% | 12.2% | 4.9% | 7.1% |
| Aug 2026 | 64.1% | 15.7% | 11.4% | 4.7% | 4.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.1% | 567K | +11.7% | +2.3 points | |
| 2, held 2nd | 15.7% | 139K | +20.2% | +1.6 points | |
| 3, held 3rd | 11.4% | 101K | +0.64% | -0.8 points | |
| 4, moved from 5th to 4th | 4.7% | 41.9K | +4% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.1% | 36.5K | -37.7% | -3 pointsmoved from 4th to 5th |
1.
Brita64.1%
held 1st · 567K estimated branded searches · +11.7% vs prior month · +2.3 points
15.7%
held 2nd · 139K estimated branded searches · +20.2% vs prior month · +1.6 points
11.4%
held 3rd · 101K estimated branded searches · +0.64% vs prior month · -0.8 points
4.
PUR4.7%
moved from 5th to 4th · 41.9K estimated branded searches · +4% vs prior month · -0.2 points
4.1%
moved from 4th to 5th · 36.5K estimated branded searches · -37.7% vs prior month · -3 points
Compare search popularity between Brita and its closest rivals
How has branded search demand for Brita changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Brita worldwide rose from 446K to 567K.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter pitcher brands worldwide increased from 62.6% to 64.1%.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter pitcher brands worldwide peaked at 64.1% in August 2026 and was lowest at 51.6% in March 2026.
How did search popularity change for water filter pitcher brands worldwide in August 2026?
5 changes
In August 2026, Brita gained estimated Share of Search among water filter pitcher brands worldwide, from 61.8% to 64.1%.
In August 2026, LifeStraw gained estimated Share of Search among water filter pitcher brands worldwide, from 14% to 15.7%.
In August 2026, Clearly Filtered lost estimated Share of Search among water filter pitcher brands worldwide, from 7.1% to 4.1%.
In August 2026, Culligan ZeroWater lost estimated Share of Search among water filter pitcher brands worldwide, from 12.2% to 11.4%.
In August 2026, PUR rose from 5th to 4th among water filter pitcher brands worldwide.
How is Brita measured?
Brandwave collects information about searches that people make online using Brita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- brita
- brita com
- brita denali
- brita elite
- brita pitcher
- brita water filter
- brita water filter pitcher
- brita water pitcher
- water filter brita
- water filter pitcher brita
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Is Brita your brand?
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