Brandwave

How popular isBrita in search?

In August 2026, there were an estimated 567K branded searches for Brita worldwide which is up 27.1% over the last 11 months. Brita holds 43.3% estimated Share of Search among water dispensers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brita43.3%
  2. Waterdrop41.9%
  3. BWT6.9%
  4. Culligan5.6%
  5. ZeroWater2.1%
  6. Aqua Optima0.22%
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Which water dispensers compete with Brita?

Brita against water dispensers worldwide, by month

Share of Search by month for Brita, Waterdrop, BWT, Culligan, ZeroWater. The figures are in the table below the chart.

View monthly share of search table
MonthBritaWaterdropBWTCulliganZeroWaterAqua Optima
Oct 202540.2%40.5%9.9%6.7%2.4%0.26%
Nov 202537%45.8%9.2%5%2.8%0.3%
Dec 202541.8%41.5%8.3%5.6%2.5%0.27%
Jan 202639.2%43.4%8.7%5.8%2.6%0.23%
Feb 202634.9%49%8.1%5.4%2.4%0.26%
Mar 202636%44.1%8.8%5.9%4.9%0.23%
Apr 202637%46.2%7.6%6.2%2.8%0.24%
May 202636.9%44.7%11%4.9%2.2%0.24%
Jun 202635.7%49.5%8.1%4.5%2%0.21%
Jul 202640.6%43.9%7.2%5.9%2.2%0.23%
Aug 202643.3%41.9%6.9%5.6%2.1%0.22%
Sep 2026——————

  1. 1.Brita

    43.3%

    Moved from 2nd to 1st. 567K estimated branded searches, +11.7% vs prior month. Share +2.7 points.

  2. 2.Waterdrop

    41.9%

    Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.BWT

    6.9%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Culligan

    5.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.ZeroWater

    2.1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Aqua Optima

    0.22%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Brita and its closest rivals

How has branded search demand for Brita changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brita worldwide rose from 446K to 567K.
  • Across the 11 months ending August 2026, Brita’s estimated Share of Search among water dispensers worldwide increased from 40.2% to 43.3%.
  • Across the 11 months ending August 2026, Brita’s estimated Share of Search among water dispensers worldwide peaked at 43.3% in August 2026 and was lowest at 34.9% in February 2026.
  • Across the 11 months ending August 2026, Brita rose from 2nd to 1st among water dispensers worldwide.

How did search popularity change for water dispensers worldwide in August 2026?

  1. In August 2026, Brita overtook Waterdrop to take the highest estimated Share of Search among water dispensers worldwide, at 43.3%.

  2. In August 2026, Waterdrop lost estimated Share of Search among water dispensers worldwide, from 43.9% to 41.9%.

  3. BWT’s estimated Share of Search among water dispensers worldwide has lost ground for 3 months in a row, from 11% to 6.9% in August 2026.

Where does Brita compete?

Brita is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water filter brands2nd of 524.5%Show ranking
Water filter bottles2nd of 630.9%Show ranking
Water dispensers1st of 643.3%Shown above
Water filter pitcher brands1st of 564.1%Show ranking

How is Brita measured?

Brandwave collects information about searches that people make online using Brita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • brita
  • brita com
  • brita denali
  • brita elite
  • brita pitcher
  • brita water filter
  • brita water filter pitcher
  • brita water pitcher
  • water filter brita
  • water filter pitcher brita

Do you work for Brita? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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