How popular isBrita?
In September 2026, people searched for Brita by name about 449,000 times worldwide, a 7.9% increase from the previous year. These searches made up 40.2% of all global water purifier brand searches, placing Brita first out of eight brands. When we asked both ChatGPT and Google AI Overviews about water purifier brands, Brita appeared in three of the five answers and was the sixth most recommended of the eight.
Brita is the most searched of 8 competitors and the sixth most recommended in AI answers.
BritaShare of searches 40.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
CowayShare of searches 33%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- AquaTruShare of searches 8.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
- AquasanaShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
RoShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Follow Brita and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top water purifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brita was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Brita is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AquaTru5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aquasana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iSpring3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- APEC Water Systems3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water purifier brands
5 answers
Asked ChatGPT
“Which water purifier brand should I buy?”
Asked ChatGPT
“What are the best water purifier brands?”
Asked ChatGPT
“What's the best water purifier brand for clean drinking water?”
Searched Google, AI Overview
“best water purifier”
Searched Google, AI Overview
“home water purifier”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which water purifier brands compete with Brita?
Share of searches by month for Brita, Coway, AquaTru, Aquasana, Ro, LG, iSpring. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brita | Coway | AquaTru | Aquasana | Ro | LG | iSpring | APEC Water Systems |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 32.8% | 6.6% | 6.6% | 4.4% | 4.4% | 3.2% | 2% |
| Nov 2025 | 38.7% | 31.7% | 9.5% | 6.4% | 3.5% | 5.2% | 3.1% | 1.9% |
| Dec 2025 | 42.2% | 28.4% | 8.5% | 7% | 3.8% | 4.7% | 3.4% | 2.1% |
| Jan 2026 | 38.2% | 31.4% | 7.7% | 7.7% | 5.2% | 4.2% | 3.8% | 1.9% |
| Feb 2026 | 37.2% | 30.4% | 9.1% | 7.5% | 5% | 5% | 3.6% | 2.2% |
| Mar 2026 | 38.8% | 31.8% | 7.8% | 6.4% | 5.2% | 4.3% | 3.8% | 1.9% |
| Apr 2026 | 38.1% | 31.3% | 9.4% | 6.3% | 5.1% | 4.2% | 3.8% | 1.9% |
| May 2026 | 38.5% | 31.6% | 9.5% | 6.3% | 4.2% | 4.2% | 3.8% | 1.9% |
| Jun 2026 | 39.9% | 32.7% | 8% | 5.4% | 4.4% | 4.4% | 3.2% | 2% |
| Jul 2026 | 39.9% | 32.7% | 8% | 5.4% | 4.4% | 4.4% | 3.2% | 2% |
| Aug 2026 | 43.2% | 29% | 8.7% | 5.8% | 4.8% | 3.9% | 2.8% | 1.7% |
| Sep 2026 | 40.2% | 33% | 8.1% | 5.4% | 4.4% | 3.6% | 3.2% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 201K | -18.3% | -3 points | |
| 2, held 2nd | 33% | 165K | 0% | +4 points | |
| 3, held 3rd | 8.1% | 40.5K | -18.2% | -0.6 points | |
| 4, held 4th | 5.4% | 27.1K | -18.1% | -0.4 points | |
| 5, held 5th | 4.4% | 22.2K | -18.1% | -0.3 points | |
| 6, held 6th | 3.6% | 18.1K | -18.5% | -0.3 points | |
| 7, held 7th | 3.2% | 16.2K | 0% | +0.4 points | |
| 8, held 8th | 2% | 9.9K | 0% | +0.2 points |
1.
Brita40.2%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -3 points.
2.
Coway33%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +4 points.
3.AquaTru
8.1%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
4.Aquasana
5.4%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
5.
Ro4.4%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
6.
LG3.6%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
7.
iSpring3.2%
Held 7th. 16.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Brita and its closest rivals
Every comparison with Brita
22 comparisons
- Brita vs Culligan
- Brita vs Philips
- Brita vs Coway
- Brita vs LifeStraw
- Brita vs BWT
- Brita vs Culligan ZeroWater
- Brita vs LARQ
- Brita vs Waterdrop
- AquaTru vs Brita
- Brita vs ZeroWater
- Aquasana vs Brita
- Brita vs PUR
- Brita vs Ro
- Brita vs Grayl
- Brita vs Sawyer
- Brita vs Clearly Filtered
- Brita vs LG
- Brita vs iSpring
- Brita vs Puretec
- APEC Water Systems vs Brita
- Brita vs Water-to-Go
- Aqua Optima vs Brita
How has branded search demand for Brita changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brita worldwide rose from 416K to 449K.
- Across the 12 months ending September 2026, Brita’s share of searches among water purifier brands worldwide peaked at 43.2% in August 2026 and was lowest at 37.2% in February 2026.
How did search popularity change for water purifier brands worldwide in September 2026?
5 changes
In September 2026, Coway gained share of searches among water purifier brands worldwide, from 29% to 33%.
In September 2026, Brita lost share of searches among water purifier brands worldwide, from 43.2% to 40.2%.
In September 2026, AquaTru lost share of searches among water purifier brands worldwide, from 8.7% to 8.1%.
Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Aquasana worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are Brita’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Brita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- brita
- brita denali
- brita elite
- brita pitcher
- brita water filter
- brita water pitcher
- water filter brita
Do you work for Brita? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Brita compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Water dispensers | 2nd of 6 | 26.4% | Show ranking |
| Water filter pitcher brands | 1st of 7 | 59% | Show ranking |
| Water filter bottles | 2nd of 7 | 26.9% | Show ranking |
| Water purifier brands | 1st of 8 | 40.2% | Shown above |
| Water filter brands | 1st of 8 | 48.4% | Show ranking |
Is Brita your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.