Brandwave

How popular isRo in search?

In September 2026, there were an estimated 22.2K branded searches for Ro worldwide which held steady over the last 12 months. Ro holds 10.7% estimated Share of Search among water purifier brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Coway79.6%
  2. Ro10.7%
  3. LG8.7%
  4. Kent0.92%
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Which water purifier brands compete with Ro?

Ro against water purifier brands worldwide, by month

Share of Search by month for Coway, Ro, LG. The figures are in the table below the chart.

View monthly share of search table
MonthCowayRoLGKent
Oct 202578.3%10.5%10.5%0.62%
Nov 202578.1%8.6%12.8%0.47%
Dec 202576.2%10.2%12.5%1.1%
Jan 202676.6%12.6%10.3%0.46%
Feb 202674.8%12.3%12.3%0.55%
Mar 202676.4%12.6%10.3%0.74%
Apr 202676.3%12.5%10.3%0.88%
May 202678.2%10.5%10.5%0.76%
Jun 202677.9%10.5%10.5%1.1%
Jul 202677.9%10.5%10.5%1.1%
Aug 202675.4%12.4%10.2%2%
Sep 202679.6%10.7%8.7%0.92%

  1. 1.Coway

    79.6%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +4.2 points.

  2. 2.Ro

    10.7%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.7 points.

  3. 3.LG

    8.7%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  4. 4.Kent

    0.92%

    Held 4th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.1 points.

Compare search popularity between Ro and its closest rivals

Every comparison with Ro

How has branded search demand for Ro changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ro worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Ro’s estimated Share of Search among water purifier brands worldwide peaked at 12.6% in January 2026 and was lowest at 8.6% in November 2025.
  • Across the 12 months ending September 2026, Ro rose from 3rd to 2nd among water purifier brands worldwide.

How did search popularity change for water purifier brands worldwide in September 2026?

  1. In September 2026, Coway gained estimated Share of Search among water purifier brands worldwide, from 75.4% to 79.6%.

  2. In September 2026, Ro lost estimated Share of Search among water purifier brands worldwide, from 12.4% to 10.7%.

  3. In September 2026, LG lost estimated Share of Search among water purifier brands worldwide, from 10.2% to 8.7%.

  4. In September 2026, Kent lost estimated Share of Search among water purifier brands worldwide, from 2% to 0.92%.

Where does Ro compete?

Ro is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online prescription services4th of 51.3%Show ranking
Water purifier brands2nd of 410.7%Shown above

How is Ro measured?

Brandwave collects information about searches that people make online using Ro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ro health

Do you work for Ro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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