Brandwave

AquaTru vs Ro:Which is more popular?

In September 2026, AquaTru had more branded searches than Ro among water purifier brands worldwide. AquaTru had about 40,500 branded searches, while Ro had 22,200. AquaTru made up 8.1% of all water purifier brand searches we track, and Ro accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about water purifier brands, both AquaTru and Ro appeared in all five answers. Ro was mentioned before AquaTru in three out of five answers.

Among water purifier brands worldwide in September 2026

Who do people search for more?

AquaTru, about 82% more searches than Ro

AquaTru 40.5K searchesRo 22.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

AquaTru in 5 of 5Ro in 5 of 5

Who does AI recommend more?

Ro, named ahead of AquaTru in 3 of 5 answers

Ro first in 3AquaTru first in 2

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Top water purifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both AquaTru and Ro showed up in all five answers. Ro was listed before AquaTru in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ro1st
  2. Aquasana2nd
  3. AquaTru3rd
  4. APEC Water Systems4th
  5. iSpring5th
  6. Brita6th
  7. Coway–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AquaTru5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aquasana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iSpring3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • APEC Water Systems3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water purifier brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AquaTru or Ro more popular in search?

This chart shows how often people search Google for AquaTru and Ro by name. Each line represents a brand's share of searches for all eight water purifier brands we track, month by month, from English-language searches worldwide.

AquaTru and Ro among water purifier brands worldwide, by month

Share of searches by month for AquaTru, Ro. The figures are in the table below the chart.

View monthly share of searches table
MonthBritaCowayAquaTruAquasanaRoLGiSpringAPEC Water Systems
Oct 202540%32.8%6.6%6.6%4.4%4.4%3.2%2%
Nov 202538.7%31.7%9.5%6.4%3.5%5.2%3.1%1.9%
Dec 202542.2%28.4%8.5%7%3.8%4.7%3.4%2.1%
Jan 202638.2%31.4%7.7%7.7%5.2%4.2%3.8%1.9%
Feb 202637.2%30.4%9.1%7.5%5%5%3.6%2.2%
Mar 202638.8%31.8%7.8%6.4%5.2%4.3%3.8%1.9%
Apr 202638.1%31.3%9.4%6.3%5.1%4.2%3.8%1.9%
May 202638.5%31.6%9.5%6.3%4.2%4.2%3.8%1.9%
Jun 202639.9%32.7%8%5.4%4.4%4.4%3.2%2%
Jul 202639.9%32.7%8%5.4%4.4%4.4%3.2%2%
Aug 202643.2%29%8.7%5.8%4.8%3.9%2.8%1.7%
Sep 202640.2%33%8.1%5.4%4.4%3.6%3.2%2%

How has the AquaTru and Ro comparison changed over the last 12 months?

3 findings
  • AquaTru was ahead of Ro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AquaTru’s share of searches among water purifier brands worldwide moved from 6.6% to 8.1%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Ro’s share of searches among water purifier brands worldwide held steady at 4.4%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for water purifier brands worldwide in September 2026?

1 change
  1. In September 2026, AquaTru lost share of searches among water purifier brands worldwide, from 8.7% to 8.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AquaTru’s and Ro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AquaTru

1 branded search term

  • aquatru

Ro

1 branded search term

  • ro health

How the Brand Demand Index is measured

Other head-to-heads among water purifier brands

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