Brandwave

How popular isAquaTru?

In September 2026, people searched for AquaTru by name about 40,500 times worldwide, a 22.4% increase from the previous year. These searches made up 8.1% of all global water purifier brand searches, placing AquaTru third out of eight brands. When we asked both ChatGPT and Google AI Overviews about water purifier brands, AquaTru appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

AquaTru is the third most searched of 8 competitors and the third most recommended in AI answers.

  1. BritaShare of searches 40.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. CowayShare of searches 33%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AquaTruShare of searches 8.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. AquasanaShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. RoShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+3 more

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Top water purifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AquaTru appeared in all five answers. AquaTru is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ro1st
  2. Aquasana2nd
  3. AquaTru3rd
  4. APEC Water Systems4th
  5. iSpring5th
  6. Brita6th
  7. Coway–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AquaTru5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aquasana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iSpring3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • APEC Water Systems3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water purifier brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which water purifier brands compete with AquaTru?

AquaTru against water purifier brands worldwide, by month

Share of searches by month for Brita, Coway, AquaTru, Aquasana, Ro, LG, iSpring. The figures are in the table below the chart.

View monthly share of searches table
MonthBritaCowayAquaTruAquasanaRoLGiSpringAPEC Water Systems
Oct 202540%32.8%6.6%6.6%4.4%4.4%3.2%2%
Nov 202538.7%31.7%9.5%6.4%3.5%5.2%3.1%1.9%
Dec 202542.2%28.4%8.5%7%3.8%4.7%3.4%2.1%
Jan 202638.2%31.4%7.7%7.7%5.2%4.2%3.8%1.9%
Feb 202637.2%30.4%9.1%7.5%5%5%3.6%2.2%
Mar 202638.8%31.8%7.8%6.4%5.2%4.3%3.8%1.9%
Apr 202638.1%31.3%9.4%6.3%5.1%4.2%3.8%1.9%
May 202638.5%31.6%9.5%6.3%4.2%4.2%3.8%1.9%
Jun 202639.9%32.7%8%5.4%4.4%4.4%3.2%2%
Jul 202639.9%32.7%8%5.4%4.4%4.4%3.2%2%
Aug 202643.2%29%8.7%5.8%4.8%3.9%2.8%1.7%
Sep 202640.2%33%8.1%5.4%4.4%3.6%3.2%2%

  1. 1.Brita

    40.2%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -3 points.

  2. 2.Coway

    33%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +4 points.

  3. 3.AquaTru

    8.1%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  4. 4.Aquasana

    5.4%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  5. 5.Ro

    4.4%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  6. 6.LG

    3.6%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  7. 7.iSpring

    3.2%

    Held 7th. 16.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.APEC Water Systems

    2%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between AquaTru and its closest rivals

Every comparison with AquaTru

7 comparisons

How has branded search demand for AquaTru changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AquaTru worldwide rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, AquaTru’s share of searches among water purifier brands worldwide increased from 6.6% to 8.1%.
  • Across the 12 months ending September 2026, AquaTru’s share of searches among water purifier brands worldwide peaked at 9.5% in November 2025 and was lowest at 6.6% in October 2025.
  • Across the 12 months ending September 2026, AquaTru rose from 4th to 3rd among water purifier brands worldwide.

How did search popularity change for water purifier brands worldwide in September 2026?

5 changes

  1. In September 2026, Coway gained share of searches among water purifier brands worldwide, from 29% to 33%.

  2. In September 2026, Brita lost share of searches among water purifier brands worldwide, from 43.2% to 40.2%.

  3. In September 2026, AquaTru lost share of searches among water purifier brands worldwide, from 8.7% to 8.1%.

  4. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Aquasana worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are AquaTru’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AquaTru’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aquatru

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How the Brand Demand Index is measured

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