Brandwave

How popular isLG in search?

In September 2026, there were an estimated 427K branded searches for LG worldwide which is down 18.2% over the last 12 months. LG holds 8.7% estimated Share of Search among water purifier brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Coway79.6%
  2. Ro10.7%
  3. LG8.7%
  4. Kent0.92%
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Which water purifier brands compete with LG?

LG against water purifier brands worldwide, by month

Share of Search by month for Coway, Ro, LG. The figures are in the table below the chart.

View monthly share of search table
MonthCowayRoLGKent
Oct 202578.3%10.5%10.5%0.62%
Nov 202578.1%8.6%12.8%0.47%
Dec 202576.2%10.2%12.5%1.1%
Jan 202676.6%12.6%10.3%0.46%
Feb 202674.8%12.3%12.3%0.55%
Mar 202676.4%12.6%10.3%0.74%
Apr 202676.3%12.5%10.3%0.88%
May 202678.2%10.5%10.5%0.76%
Jun 202677.9%10.5%10.5%1.1%
Jul 202677.9%10.5%10.5%1.1%
Aug 202675.4%12.4%10.2%2%
Sep 202679.6%10.7%8.7%0.92%

  1. 1.Coway

    79.6%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +4.2 points.

  2. 2.Ro

    10.7%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.7 points.

  3. 3.LG

    8.7%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  4. 4.Kent

    0.92%

    Held 4th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.1 points.

Compare search popularity between LG and its closest rivals

Every comparison with LG

How has branded search demand for LG changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for LG worldwide fell from 522K to 427K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among water purifier brands worldwide decreased from 10.5% to 8.7%.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among water purifier brands worldwide peaked at 12.8% in November 2025 and was lowest at 8.7% in September 2026.
  • Across the 12 months ending September 2026, LG fell from 2nd to 3rd among water purifier brands worldwide.

How did search popularity change for water purifier brands worldwide in September 2026?

  1. In September 2026, Coway gained estimated Share of Search among water purifier brands worldwide, from 75.4% to 79.6%.

  2. In September 2026, Ro lost estimated Share of Search among water purifier brands worldwide, from 12.4% to 10.7%.

  3. In September 2026, LG lost estimated Share of Search among water purifier brands worldwide, from 10.2% to 8.7%.

  4. In September 2026, Kent lost estimated Share of Search among water purifier brands worldwide, from 2% to 0.92%.

Where does LG compete?

LG is ranked in 47 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home cinema brands7th of 80.14%Show ranking
Party speaker brands4th of 60.63%Show ranking
Portable monitor brands4th of 50.2%Show ranking
External monitor brands4th of 50.2%Show ranking
Cordless vacuum brands4th of 84.6%Show ranking
Stick vacuum brands3rd of 84.9%Show ranking
TV brands7th of 70.3%Show ranking
Surround sound system brands6th of 70.33%Show ranking
Soundbar brands4th of 50.35%Show ranking
Television brands5th of 50.35%Show ranking
Fridge brands5th of 157.7%Show ranking
Washing machine brands5th of 128%Show ranking
Fan coil brands5th of 50.43%Show ranking
Home appliance brands4th of 109.3%Show ranking
Computer monitor brands5th of 50.47%Show ranking
Induction cooktop brands3rd of 711.4%Show ranking
Double wall oven brands3rd of 812.6%Show ranking
Gas cooktop brands3rd of 712.6%Show ranking
Curved monitor brands4th of 50.64%Show ranking
Laundry appliance brands3rd of 517.2%Show ranking
Front load washer brands2nd of 517.9%Show ranking
Clothes dryer brands2nd of 517.9%Show ranking
Fridge freezer brands3rd of 618%Show ranking
Upright freezer brands3rd of 520.5%Show ranking
Convection oven brands5th of 71.1%Show ranking
Portable dishwasher brands4th of 51.1%Show ranking
Washer and dryer brands4th of 51.1%Show ranking
Air conditioner brands4th of 53.7%Show ranking
Counter depth refrigerator brands2nd of 626.6%Show ranking
Induction stove brands2nd of 527%Show ranking
LED wall brands4th of 41.3%Show ranking
Microwave brands5th of 51.3%Show ranking
Mini fridge brands4th of 51.4%Show ranking
Dishwasher brands1st of 630%Show ranking
Microwave oven brands4th of 51.5%Show ranking
Induction oven brands4th of 51.7%Show ranking
Bar fridge brands3rd of 41.7%Show ranking
Freestanding gas range brands3rd of 41.7%Show ranking
Refrigerator double door brands1st of 542.1%Show ranking
Short throw projector brands3rd of 32.2%Show ranking
Clothes steamer brands4th of 52.4%Show ranking
Refrigerator brands1st of 557%Show ranking
Gas stove brands1st of 470.4%Show ranking
Gas dryer brands1st of 370.9%Show ranking
Water purifier brands3rd of 48.7%Shown above
Soundbar with subwoofer brands2nd of 310.6%Show ranking
Induction range brands3rd of 426.5%Show ranking

How is LG measured?

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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