Brandwave

Dyson vs LG:Which is searched more?

In September 2026, Dyson had more branded searches than LG among cordless vacuum brands worldwide. Dyson was estimated to have 5M branded searches compared to LG’s 386K, and held a 59% Share of Search versus LG’s 4.6%. These are worldwide searches for English-language branded terms.

Share of Search among cordless vacuum brands worldwide in September 2026Which is more popular in search, Dyson or LG?
Dyson59%5M searches
vs
LG4.6%386K searches

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Which is more popular in search, Dyson or LG?

Compare the cordless vacuum brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dyson and LG among cordless vacuum brands worldwide, by month

Share of Search by month for Dyson, LG. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxRyobiLGBISSELLHooverSamsungMiele
Oct 202558.5%17.6%7.5%5.5%4.3%3.5%1.8%1.3%
Nov 202561.3%18.4%7.5%3.2%3.7%3%1.5%1.4%
Dec 202562.8%15.4%7.7%4%3.1%3.8%1.5%1.7%
Jan 202658.1%17.4%8%5.5%3.5%4.3%1.7%1.6%
Feb 202656.6%16.9%7.7%6.5%4.2%4.2%2.4%1.5%
Mar 202651.6%18.9%9.9%7.2%4.6%3.8%2.2%1.7%
Apr 202653.6%19.7%10.3%5.1%3.9%3.9%2%1.5%
May 202653.6%19.7%11%5.1%3.2%3.9%2%1.5%
Jun 202653.8%19.7%11.5%5.1%3.2%3.2%2%1.5%
Jul 202651.9%18.9%11.1%6%3.8%3.8%2.7%1.7%
Aug 202652.7%19.3%9.2%6.1%4.7%3.9%2.3%1.8%
Sep 202659%17.7%7.8%4.6%4.3%3.6%1.8%1.3%

How has the Dyson and LG comparison changed over the last 12 months?

  • Dyson was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among cordless vacuum brands worldwide moved from 58.5% to 59%, and its estimated monthly branded searches held steady at 5M.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among cordless vacuum brands worldwide moved from 5.5% to 4.6%, and its estimated monthly branded searches moved from 472K to 386K.

How did search popularity change for cordless vacuum brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among cordless vacuum brands worldwide, from 52.7% to 59%.

  2. In September 2026, LG lost estimated Share of Search among cordless vacuum brands worldwide, from 6.1% to 4.6%.

Other head-to-heads among cordless vacuum brands

How each brand is measured

Brandwave collects information about searches that people make online using Dyson’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dyson

1 branded search term

  • dyson

LG

2 branded search terms

  • lg com
  • lg washing machine

How the Brand Demand Index is measured

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