Brandwave

How popular isLG in search?

In August 2026, there were an estimated 513K branded searches for LG worldwide which held steady over the last 11 months. LG holds 19% estimated Share of Search among laundry appliance brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Whirlpool39.9%
  2. LG19%
  3. Haier17.8%
  4. Samsung15.6%
  5. Bosch7.6%
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Which laundry appliance brands compete with LG?

LG against laundry appliance brands worldwide, by month

Share of Search by month for Whirlpool, LG, Haier, Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthWhirlpoolLGHaierSamsungBosch
Oct 202542.2%17.1%19.2%14.8%6.8%
Nov 202543.8%15.6%19.6%15.1%6%
Dec 202539.9%15.8%23.8%14.3%6.2%
Jan 202643.5%17.6%19.8%13.4%5.8%
Feb 202640.9%20.1%18.8%14.7%5.5%
Mar 202638.4%21.9%20.1%13.5%6.1%
Apr 202643.4%15.1%23.2%12.3%6%
May 202642.7%15.3%23.5%12.5%6%
Jun 202642.8%15.3%23.5%12.5%6%
Jul 202644.6%15.5%20.2%13.6%6.1%
Aug 202639.9%19%17.8%15.6%7.6%
Sep 2026—————

  1. 1.Whirlpool

    39.9%

    held 1st · 1.1M estimated branded searches · -13.1% vs prior month · -4.7 points

  2. 2.LG

    19%

    moved from 3rd to 2nd · 513K estimated branded searches · +19% vs prior month · +3.5 points

  3. 3.Haier

    17.8%

    moved from 2nd to 3rd · 480K estimated branded searches · -14.6% vs prior month · -2.4 points

  4. 4.Samsung

    15.6%

    held 4th · 422K estimated branded searches · +12% vs prior month · +2.1 points

  5. 5.Bosch

    7.6%

    held 5th · 206K estimated branded searches · +21.2% vs prior month · +1.5 points

Compare search popularity between LG and its closest rivals

How has branded search demand for LG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LG worldwide held steady, from 522K to 513K.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among laundry appliance brands worldwide increased from 17.1% to 19%.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among laundry appliance brands worldwide peaked at 21.9% in March 2026 and was lowest at 15.1% in April 2026.
  • Across the 11 months ending August 2026, LG rose from 3rd to 2nd among laundry appliance brands worldwide.

How did search popularity change for laundry appliance brands worldwide in August 2026?

  1. In August 2026, LG overtook Haier to rank 2nd among laundry appliance brands worldwide, at 19%.

  2. In August 2026, Samsung gained estimated Share of Search among laundry appliance brands worldwide, from 13.6% to 15.6%.

  3. In August 2026, Bosch gained estimated Share of Search among laundry appliance brands worldwide, from 6.1% to 7.6%.

  4. In August 2026, Whirlpool lost estimated Share of Search among laundry appliance brands worldwide, from 44.6% to 39.9%.

  5. In August 2026, Haier lost estimated Share of Search among laundry appliance brands worldwide, from 20.2% to 17.8%.

How is LG measured?

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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