Brandwave

How popular isLG in search?

In September 2026, there were an estimated 427K branded searches for LG worldwide which is down 18.2% over the last 12 months. LG holds 18% estimated Share of Search among clothes Steamer brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Philips41%
  2. Tefal23.6%
  3. LG18%
  4. Samsung14.8%
  5. Conair2.6%
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Which clothes Steamer brands compete with LG?

LG against clothes Steamer brands worldwide, by month

Share of Search by month for Philips, Tefal, LG, Samsung, Conair. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsTefalLGSamsungConair
Oct 202538.8%21.9%19.6%16.9%2.8%
Nov 202539.4%29.8%14.4%14%2.4%
Dec 202544.2%24.7%14.8%13.3%3%
Jan 202637.8%26%19%14.5%2.7%
Feb 202637.9%23.3%20.9%15.4%2.5%
Mar 202635.6%22.7%24.4%15%2.4%
Apr 202640.6%21.2%19.5%16%2.7%
May 202638.1%24.2%19%15.5%3.3%
Jun 202639.7%21%19.8%16.1%3.4%
Jul 202644.3%17.3%19.1%16.7%2.7%
Aug 202641.5%19%20.4%16.7%2.4%
Sep 202641%23.6%18%14.8%2.6%
  1. 1.Philips

    41%

    Held 1st. 970K estimated branded searches, -7.3% vs prior month. Share -0.6 points.

  2. 2.Tefal

    23.6%

    Moved from 3rd to 2nd. 560K estimated branded searches, +17.2% vs prior month. Share +4.7 points.

  3. 3.LG

    18%

    Moved from 2nd to 3rd. 427K estimated branded searches, -16.8% vs prior month. Share -2.3 points.

  4. 4.Samsung

    14.8%

    Held 4th. 352K estimated branded searches, -16.6% vs prior month. Share -1.9 points.

  5. 5.Conair

    2.6%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between LG and its closest rivals

How has branded search demand for LG changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for LG worldwide fell from 522K to 427K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among clothes Steamer brands worldwide decreased from 19.6% to 18%.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among clothes Steamer brands worldwide peaked at 24.4% in March 2026 and was lowest at 14.4% in November 2025.

How did search popularity change for clothes Steamer brands worldwide in September 2026?

  1. In September 2026, Tefal overtook LG to rank 2nd among clothes Steamer brands worldwide, with 23.6% estimated Share of Search.

  2. In September 2026, LG lost estimated Share of Search among clothes Steamer brands worldwide, from 20.4% to 18%.

  3. In September 2026, Samsung lost estimated Share of Search among clothes Steamer brands worldwide, from 16.7% to 14.8%.

  4. In September 2026, Philips lost estimated Share of Search among clothes Steamer brands worldwide, from 41.5% to 41%.

  5. Estimated monthly branded searches for Conair worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

Where does LG compete?

LG is ranked in 58 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Induction cooktop brands5th of 80.71%Show ranking
Upright Freezer brands5th of 62.7%Show ranking
Home Cinema brands6th of 82.9%Show ranking
Vacuum Repairs5th of 83%Show ranking
Cordless vacuum brands5th of 83.5%Show ranking
Stick Vacuum brands4th of 83.7%Show ranking
Party speaker brands5th of 63.9%Show ranking
External Monitor brands4th of 74.2%Show ranking
Portable Monitor brands4th of 54.4%Show ranking
TV brands6th of 74.9%Show ranking
Washing machine brands8th of 135.4%Show ranking
Surround Sound System brands5th of 75.8%Show ranking
Television brands4th of 56.4%Show ranking
Soundbar brands4th of 56.4%Show ranking
Fridge brands6th of 157.4%Show ranking
Mini Fridge brands5th of 77.7%Show ranking
Fridge Repairs5th of 87.9%Show ranking
Soundbar With Subwoofer brands3rd of 48%Show ranking
Computer monitor brands3rd of 58.1%Show ranking
Fan Coil brands5th of 78.3%Show ranking
Double Wall Oven brands4th of 88.7%Show ranking
Oven Rack Replacement brands4th of 78.9%Show ranking
Home appliance brands5th of 108.9%Show ranking
Refrigerator Filter Replacement brands4th of 68.9%Show ranking
Curved monitor brands3rd of 59.8%Show ranking
Portable Dishwasher brands4th of 611.1%Show ranking
Fridge Filter brands3rd of 811.1%Show ranking
Gas Cooktop brands3rd of 711.1%Show ranking
Clothes Dryer brands3rd of 611.3%Show ranking
Front Load Washer brands3rd of 512.4%Show ranking
Dryer Heating Element brands3rd of 512.5%Show ranking
Dishwasher Repairs3rd of 612.6%Show ranking
Counter Depth Refrigerator brands3rd of 612.9%Show ranking
Convection Oven brands3rd of 813%Show ranking
Appliance Repairs3rd of 513%Show ranking
Induction Stove brands3rd of 513%Show ranking
Microwave brands4th of 513.5%Show ranking
Freestanding Gas Range brands3rd of 413.7%Show ranking
Refrigerator Repairs3rd of 413.7%Show ranking
Bar Fridge brands4th of 515.2%Show ranking
Microwave Oven brands3rd of 616.3%Show ranking
Laundry appliance brands3rd of 517.2%Show ranking
Refrigerator Double Door brands3rd of 517.2%Show ranking
Fridge freezer brands4th of 617.5%Show ranking
Fridge Services3rd of 517.6%Show ranking
Clothes Steamer brands3rd of 518%Shown above
Induction Oven brands2nd of 519%Show ranking
Washer And Dryer brands2nd of 519.3%Show ranking
Air conditioner brands3rd of 521.3%Show ranking
Gas Stove brands2nd of 421.3%Show ranking
Induction Range brands2nd of 622.8%Show ranking
Gas Dryer brands2nd of 323.3%Show ranking
Led Wall brands3rd of 423.3%Show ranking
Short Throw Projector brands2nd of 325.9%Show ranking
Dishwasher brands2nd of 627.3%Show ranking
Refrigerator brands1st of 539.4%Show ranking
Front Loader brands1st of 443.8%Show ranking
Water Purifier brands1st of 461.1%Show ranking

How is LG measured?

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is LG your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.