Brandwave

TV brands:Which are searched most?

In September 2026, Sony was the most searched among TV brands worldwide, with an estimated 4M branded searches and 45.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sony45.9%
  2. TCL14.2%
  3. Panasonic11.8%
  4. Philips11.3%
  5. Hisense7.8%
  6. LG4.9%
  7. Samsung4.1%

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Share of SearchLeaderboard

Compare the TV brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among TV brands worldwide, by month

Share of Search by month for Sony, TCL, Panasonic, Philips, Hisense, LG, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthSonyTCLPanasonicPhilipsHisenseLGSamsung
Oct 202538.5%14.5%13.2%12.3%9.8%6.2%5.4%
Nov 202543.5%12.8%11.3%12.7%10.5%4.7%4.5%
Dec 202545.7%10.8%11.3%14.2%8.9%4.8%4.3%
Jan 202643.7%13.6%11.8%11.5%9.2%5.8%4.4%
Feb 202640.6%12.7%15.2%11.8%8.5%6.5%4.8%
Mar 202640.7%14.8%13.6%10.8%8.1%7.4%4.6%
Apr 202641.2%12.6%16.8%11.2%8.5%5.4%4.4%
May 202641.3%12.3%16%10.6%10.1%5.3%4.3%
Jun 202639.9%14.8%13.2%10.5%12.1%5.2%4.3%
Jul 202644.8%11.8%12.4%11.8%9.7%5.1%4.4%
Aug 202646.1%11.5%12%12%7.7%5.9%4.8%
Sep 202645.9%14.2%11.8%11.3%7.8%4.9%4.1%

This month’s ranking, September 2026

  1. 1.Sony

    45.9%

    Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share -0.2 points.

  2. 2.TCL

    14.2%

    Moved from 4th to 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +2.7 points.

  3. 3.Panasonic

    11.8%

    Held 3rd. 1M estimated branded searches, -2.6% vs prior month. Share -0.2 points.

  4. 4.Philips

    11.3%

    Moved from 2nd to 4th. 970K estimated branded searches, -7.3% vs prior month. Share -0.7 points.

  5. 5.Hisense

    7.8%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.LG

    4.9%

    Held 6th. 427K estimated branded searches, -16.8% vs prior month. Share -0.9 points.

  7. 7.Samsung

    4.1%

    Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -0.8 points.

Compare search popularity between leading brands

Which brand is most popular in search among TV brands worldwide?

In September 2026, Sony was the most searched among TV brands worldwide, with an estimated 4M branded searches and 45.9% estimated Share of Search within this set. TCL is in 2nd place, 31.8 percentage points behind at 14.2% Share of Search.

Global TV brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sony38.5% → 45.9%46.1%Aug 202638.5%Oct 20251st
TCL14.5% → 14.2%14.8%Jun 202610.8%Dec 20252nd
Panasonic13.2% → 11.8%16.8%Apr 202611.3%Nov 20253rd
Philips12.3% → 11.3%14.2%Dec 202510.5%Jun 20264th
Hisense9.8% → 7.8%12.1%Jun 20267.7%Aug 20265th
LG6.2% → 4.9%7.4%Mar 20264.7%Nov 20256th
Samsung5.4% → 4.1%5.4%Oct 20254.1%Sep 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among TV brands worldwide increased from 38.5% to 45.9%.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among TV brands worldwide decreased from 13.2% to 11.8%.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among TV brands worldwide decreased from 12.3% to 11.3%.
  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among TV brands worldwide decreased from 9.8% to 7.8%.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among TV brands worldwide decreased from 6.2% to 4.9%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among TV brands worldwide decreased from 5.4% to 4.1%.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among TV brands worldwide peaked at 46.1% in August 2026 and was lowest at 38.5% in October 2025.
  • Across the 12 months ending September 2026, TCL’s estimated Share of Search among TV brands worldwide peaked at 14.8% in June 2026 and was lowest at 10.8% in December 2025.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among TV brands worldwide peaked at 16.8% in April 2026 and was lowest at 11.3% in November 2025.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among TV brands worldwide peaked at 14.2% in December 2025 and was lowest at 10.5% in June 2026.
  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among TV brands worldwide peaked at 12.1% in June 2026 and was lowest at 7.7% in August 2026.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among TV brands worldwide peaked at 7.4% in March 2026 and was lowest at 4.7% in November 2025.
  • Across the 12 months ending September 2026, TCL held steady: its estimated Share of Search among TV brands worldwide moved less than 0.5 percentage points.

How did search popularity change for TV brands worldwide in September 2026?

  1. In September 2026, TCL overtook Philips and Panasonic to rank 2nd among TV brands worldwide, with 14.2% estimated Share of Search.

  2. In September 2026, LG lost estimated Share of Search among TV brands worldwide, from 5.9% to 4.9%.

  3. In September 2026, Samsung lost estimated Share of Search among TV brands worldwide, from 4.8% to 4.1%.

  4. In September 2026, Philips lost estimated Share of Search among TV brands worldwide, from 12% to 11.3%.

  5. Panasonic’s estimated Share of Search among TV brands worldwide has lost ground for 3 months in a row, from 13.2% to 11.8% in September 2026.

  6. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 3.2M to 4M in September 2026.

  7. Estimated monthly branded searches for Hisense worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

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