Brandwave

How popular isTCL in search?

In September 2026, there were an estimated 1.2M branded searches for TCL worldwide which held steady over the last 12 months. TCL holds 14.2% estimated Share of Search among TV brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sony45.9%
  2. TCL14.2%
  3. Panasonic11.8%
  4. Philips11.3%
  5. Hisense7.8%
  6. LG4.9%
  7. Samsung4.1%
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Which TV brands compete with TCL?

TCL against TV brands worldwide, by month

Share of Search by month for Sony, TCL, Panasonic, Philips, Hisense, LG, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthSonyTCLPanasonicPhilipsHisenseLGSamsung
Oct 202538.5%14.5%13.2%12.3%9.8%6.2%5.4%
Nov 202543.5%12.8%11.3%12.7%10.5%4.7%4.5%
Dec 202545.7%10.8%11.3%14.2%8.9%4.8%4.3%
Jan 202643.7%13.6%11.8%11.5%9.2%5.8%4.4%
Feb 202640.6%12.7%15.2%11.8%8.5%6.5%4.8%
Mar 202640.7%14.8%13.6%10.8%8.1%7.4%4.6%
Apr 202641.2%12.6%16.8%11.2%8.5%5.4%4.4%
May 202641.3%12.3%16%10.6%10.1%5.3%4.3%
Jun 202639.9%14.8%13.2%10.5%12.1%5.2%4.3%
Jul 202644.8%11.8%12.4%11.8%9.7%5.1%4.4%
Aug 202646.1%11.5%12%12%7.7%5.9%4.8%
Sep 202645.9%14.2%11.8%11.3%7.8%4.9%4.1%

  1. 1.Sony

    45.9%

    Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share -0.2 points.

  2. 2.TCL

    14.2%

    Moved from 4th to 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +2.7 points.

  3. 3.Panasonic

    11.8%

    Held 3rd. 1M estimated branded searches, -2.6% vs prior month. Share -0.2 points.

  4. 4.Philips

    11.3%

    Moved from 2nd to 4th. 970K estimated branded searches, -7.3% vs prior month. Share -0.7 points.

  5. 5.Hisense

    7.8%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.LG

    4.9%

    Held 6th. 427K estimated branded searches, -16.8% vs prior month. Share -0.9 points.

  7. 7.Samsung

    4.1%

    Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -0.8 points.

Compare search popularity between TCL and its closest rivals

Every comparison with TCL

How has branded search demand for TCL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for TCL worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, TCL’s estimated Share of Search among TV brands worldwide peaked at 14.8% in June 2026 and was lowest at 10.8% in December 2025.

How did search popularity change for TV brands worldwide in September 2026?

  1. In September 2026, TCL overtook Philips and Panasonic to rank 2nd among TV brands worldwide, with 14.2% estimated Share of Search.

  2. In September 2026, LG lost estimated Share of Search among TV brands worldwide, from 5.9% to 4.9%.

  3. In September 2026, Samsung lost estimated Share of Search among TV brands worldwide, from 4.8% to 4.1%.

  4. In September 2026, Philips lost estimated Share of Search among TV brands worldwide, from 12% to 11.3%.

  5. Panasonic’s estimated Share of Search among TV brands worldwide has lost ground for 3 months in a row, from 13.2% to 11.8% in September 2026.

  6. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 3.2M to 4M in September 2026.

Where does TCL compete?

TCL is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tablet brands4th of 60.28%Show ranking
TV brands2nd of 714.2%Shown above
Television brands2nd of 518.4%Show ranking

How is TCL measured?

Brandwave collects information about searches that people make online using TCL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tcl

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How the Brand Demand Index is measured

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