Brandwave

How popular isTCL in search?

In September 2026, there were an estimated 1.2M branded searches for TCL worldwide which held steady over the last 12 months. TCL holds 7.4% estimated Share of Search among tablet brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apple iPad60.1%
  2. Lenovo28.2%
  3. TCL7.4%
  4. Microsoft Surface2.2%
  5. Samsung2.1%
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Which tablet brands compete with TCL?

TCL against tablet brands worldwide, by month

Share of Search by month for Apple iPad, Lenovo, TCL, Microsoft Surface, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthApple iPadLenovoTCLMicrosoft SurfaceSamsung
Oct 202555.6%30.8%8.2%2.5%3%
Nov 202562.7%27%6.2%1.9%2.2%
Dec 202566%24.7%5.5%1.6%2.2%
Jan 202660.1%28.3%7.4%1.8%2.4%
Feb 202659.7%28%7.3%2.2%2.8%
Mar 202655.1%31.7%8.2%2.5%2.5%
Apr 202654.9%31.5%8.2%2.5%2.9%
May 202655.6%31.3%8.2%2%2.9%
Jun 202651.5%33.8%9.3%2.8%2.7%
Jul 202656.6%32%6.8%2.1%2.6%
Aug 202655.2%33.3%6.6%2%2.8%
Sep 202660.1%28.2%7.4%2.2%2.1%

  1. 1.Apple iPad

    60.1%

    Held 1st. 10M estimated branded searches, +20% vs prior month. Share +4.8 points.

  2. 2.Lenovo

    28.2%

    Held 2nd. 4.7M estimated branded searches, -6.5% vs prior month. Share -5.1 points.

  3. 3.TCL

    7.4%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.7 points.

  4. 4.Microsoft Surface

    2.2%

    Moved from 5th to 4th. 368K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Samsung

    2.1%

    Moved from 4th to 5th. 352K estimated branded searches, -16.6% vs prior month. Share -0.7 points.

Compare search popularity between TCL and its closest rivals

Every comparison with TCL

How has branded search demand for TCL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for TCL worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, TCL’s estimated Share of Search among tablet brands worldwide decreased from 8.2% to 7.4%.
  • Across the 12 months ending September 2026, TCL’s estimated Share of Search among tablet brands worldwide peaked at 9.3% in June 2026 and was lowest at 5.5% in December 2025.

How did search popularity change for tablet brands worldwide in September 2026?

  1. In September 2026, Apple iPad gained estimated Share of Search among tablet brands worldwide, from 55.2% to 60.1%.

  2. In September 2026, TCL gained estimated Share of Search among tablet brands worldwide, from 6.6% to 7.4%.

  3. In September 2026, Lenovo lost estimated Share of Search among tablet brands worldwide, from 33.3% to 28.2%.

  4. In September 2026, Samsung lost estimated Share of Search among tablet brands worldwide, from 2.8% to 2.1%.

  5. In September 2026, Microsoft Surface rose from 5th to 4th among tablet brands worldwide.

Where does TCL compete?

TCL is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tablet brands3rd of 57.4%Shown above
TV brands2nd of 714.2%Show ranking
Television brands2nd of 518.4%Show ranking

How is TCL measured?

Brandwave collects information about searches that people make online using TCL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tcl

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How the Brand Demand Index is measured

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