Brandwave

Apple iPad vs TCL:Which is more popular?

In September 2026, Apple iPad had more branded searches than TCL among tablet brands worldwide. Apple iPad had about 10 million branded searches, while TCL had 33,100. Apple iPad made up 83.8% of all tablet brand searches we track, and TCL accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about tablet brands, Apple iPad appeared in four of the five answers and TCL in none.

Among tablet brands worldwide in September 2026

Who do people search for more?

Apple iPad, about 301 searches for every 1 for TCL

Apple iPad 10M searchesTCL 33.1K searches

Who does AI mention more?

Apple iPad, mentioned in 4 of 5 answers, TCL in 0

Apple iPad in 4 of 5TCL in 0 of 5

Who does AI recommend more?

Apple iPad, the only one of the two named

Apple iPad first in 4TCL never named

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple iPad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TCL did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Lenovo2nd
  3. Amazon Fire Tablet3rd
  4. Apple iPad4th
  5. Microsoft Surface5th
  6. TCL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Fire Tablet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Apple iPad or TCL more popular in search?

This chart shows how often people search Google for Apple iPad and TCL by name. Each line represents a brand's share of searches for all six tablet brands we track, month by month, from English-language searches worldwide.

Apple iPad and TCL among tablet brands worldwide, by month

Share of searches by month for Apple iPad, TCL. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadSamsungLenovoAmazon Fire TabletTCLMicrosoft Surface
Oct 202582.6%12.1%3.7%1.2%0.22%0.15%
Nov 202586.9%8.6%3.2%1.1%0.16%0.1%
Dec 202586.7%8.7%3.2%1.1%0.19%0.09%
Jan 202686.2%8.7%3.9%0.93%0.23%0.1%
Feb 202684.5%10.4%3.8%0.91%0.23%0.13%
Mar 202683.7%10.3%4.6%1%0.23%0.15%
Apr 202681.8%12.3%4.5%1.1%0.22%0.15%
May 202682.1%12.1%4.4%1%0.27%0.12%
Jun 202681.9%12.1%4.4%1.2%0.27%0.12%
Jul 202684.1%10.1%4.6%0.89%0.22%0.1%
Aug 202681.3%11.9%5.4%0.99%0.27%0.12%
Sep 202683.8%10.3%4.6%0.85%0.28%0.12%

TCL sells other things too, so only its searches that name this product count here, like “tcl tablet”.

How has the Apple iPad and TCL comparison changed over the last 12 months?

3 findings
  • Apple iPad was ahead of TCL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands worldwide moved from 82.6% to 83.8%, and its estimated monthly branded searches moved from 8.3M to 10M.
  • Across the 12 months ending September 2026, TCL’s share of searches among tablet brands worldwide moved from 0.22% to 0.28%, and its estimated monthly branded searches moved from 22.2K to 33.1K.

How did search popularity change for tablet brands worldwide in September 2026?

2 changes

  1. In September 2026, Apple iPad gained share of searches among tablet brands worldwide, from 81.3% to 83.8%.

  2. Estimated monthly branded searches for TCL worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Apple iPad’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple iPad

2 branded search terms

  • apple ipad
  • ipad

TCL

1 branded search term

  • tcl tablet

How the Brand Demand Index is measured

Other head-to-heads among tablet brands

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