Lenovo vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Lenovo among tablet brands worldwide. Samsung had about 1.2 million branded searches, while Lenovo had 550,000. Samsung made up 10.3% of all tablet brand searches we track, and Lenovo accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about tablet brands, both Lenovo and Samsung appeared in all five answers. Samsung was mentioned before Lenovo in four out of five answers.
Who do people search for more?
Samsung, about 2 searches for every 1 for Lenovo
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Samsung, named ahead of Lenovo in 4 of 5 answers
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Top tablet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Lenovo and Samsung showed up in all five answers. Samsung was listed before Lenovo in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Samsung1st
Lenovo2nd
Amazon Fire Tablet3rd
Apple iPad4th
Microsoft Surface5th
TCL–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple iPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon Fire Tablet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Surface1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tablet brands
5 answers
Asked ChatGPT
“Which tablet brand should I buy?”
Asked ChatGPT
“What are the best tablet brands?”
Asked ChatGPT
“What's the best tablet brand for streaming and browsing?”
Searched Google, AI Overview
“cheap tablets”
Searched Google, AI Overview
“tablet brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Lenovo or Samsung more popular in search?
This chart shows how often people search Google for Lenovo and Samsung by name. Each line represents a brand's share of searches for all six tablet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Samsung, Lenovo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPad | Samsung | Lenovo | Amazon Fire Tablet | TCL | Microsoft Surface |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.6% | 12.1% | 3.7% | 1.2% | 0.22% | 0.15% |
| Nov 2025 | 86.9% | 8.6% | 3.2% | 1.1% | 0.16% | 0.1% |
| Dec 2025 | 86.7% | 8.7% | 3.2% | 1.1% | 0.19% | 0.09% |
| Jan 2026 | 86.2% | 8.7% | 3.9% | 0.93% | 0.23% | 0.1% |
| Feb 2026 | 84.5% | 10.4% | 3.8% | 0.91% | 0.23% | 0.13% |
| Mar 2026 | 83.7% | 10.3% | 4.6% | 1% | 0.23% | 0.15% |
| Apr 2026 | 81.8% | 12.3% | 4.5% | 1.1% | 0.22% | 0.15% |
| May 2026 | 82.1% | 12.1% | 4.4% | 1% | 0.27% | 0.12% |
| Jun 2026 | 81.9% | 12.1% | 4.4% | 1.2% | 0.27% | 0.12% |
| Jul 2026 | 84.1% | 10.1% | 4.6% | 0.89% | 0.22% | 0.1% |
| Aug 2026 | 81.3% | 11.9% | 5.4% | 0.99% | 0.27% | 0.12% |
| Sep 2026 | 83.8% | 10.3% | 4.6% | 0.85% | 0.28% | 0.12% |
Lenovo sells other things too, so only its searches that name this product count here, like “lenovo tablet”.
How has the Lenovo and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Lenovo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lenovo’s share of searches among tablet brands worldwide moved from 3.7% to 4.6%, and its estimated monthly branded searches moved from 368K to 550K.
- Across the 12 months ending September 2026, Samsung’s share of searches among tablet brands worldwide moved from 12.1% to 10.3%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for tablet brands worldwide in September 2026?
2 changes
In September 2026, Samsung lost share of searches among tablet brands worldwide, from 11.9% to 10.3%.
In September 2026, Lenovo lost share of searches among tablet brands worldwide, from 5.4% to 4.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lenovo’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tablet brands
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