Brandwave

Tablet brands:Which brands are most popular in search?

In August 2026, Amazon was the most searched among tablet brands worldwide, with an estimated 414M branded searches and 97.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon97.2%
  2. Apple iPad2%
  3. Lenovo0.64%
  4. Samsung0.1%
  5. Microsoft Surface0.07%

Follow tablet brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the tablet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tablet brands worldwide, by month

Share of Search by month for Amazon. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonApple iPadLenovoSamsungMicrosoft Surface
Oct 202597.2%1.9%0.64%0.11%0.09%
Nov 202596.8%2.4%0.64%0.08%0.07%
Dec 202597%2.3%0.53%0.08%0.06%
Jan 202696.9%2.3%0.64%0.09%0.07%
Feb 202696.8%2.3%0.64%0.11%0.09%
Mar 202697.3%1.9%0.64%0.09%0.09%
Apr 202697.2%1.9%0.64%0.1%0.09%
May 202697.7%1.6%0.53%0.08%0.06%
Jun 202697.6%1.6%0.65%0.08%0.09%
Jul 202697.2%2%0.64%0.09%0.07%
Aug 202697.2%2%0.64%0.1%0.07%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Amazon

    97.2%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Apple iPad

    2%

    Held 2nd. 8.3M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lenovo

    0.64%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Samsung

    0.1%

    Held 4th. 422K estimated branded searches, +12% vs prior month. Share 0 points.

  5. 5.Microsoft Surface

    0.07%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tablet brands worldwide?

In August 2026, Amazon was the most searched among tablet brands worldwide, with an estimated 414M branded searches and 97.2% estimated Share of Search within this set. Apple iPad is in 2nd place, 95.3 percentage points behind at 2% Share of Search.

Global tablet brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Amazon97.2%97.7%May 202696.8%Feb 20261st
Apple iPad1.9% → 2%2.4%Nov 20251.6%Jun 20262nd
Lenovo0.64%0.65%Jun 20260.53%Dec 20253rd
Samsung0.11% → 0.1%0.11%Feb 20260.08%Dec 20254th
Microsoft Surface0.09% → 0.07%0.09%Jun 20260.06%Dec 20255th

Each finding as a sentence

How did search popularity change for tablet brands worldwide in August 2026?

  1. Estimated monthly branded searches for Microsoft Surface worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free