How popular isHisense in search?
In September 2026, there were an estimated 673K branded searches for Hisense worldwide which is down 18.2% over the last 12 months. Hisense holds 11% estimated Share of Search among TV brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Hisense and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which TV brands compete with Hisense?
Share of Search by month for Sony, TCL, Panasonic, Hisense. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | TCL | Panasonic | Hisense | Samsung | Philips | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 21% | 18.3% | 14.2% | 1.9% | 1.6% | 0.38% |
| Nov 2025 | 46.9% | 18.4% | 15.6% | 15.1% | 2% | 1.7% | 0.41% |
| Dec 2025 | 51.1% | 16% | 16.1% | 13.2% | 1.8% | 1.4% | 0.36% |
| Jan 2026 | 48.7% | 19.1% | 15.8% | 12.9% | 1.7% | 1.4% | 0.35% |
| Feb 2026 | 45.4% | 17.9% | 20.6% | 12% | 2.4% | 1.3% | 0.4% |
| Mar 2026 | 45% | 21.6% | 17.5% | 11.9% | 2.4% | 1.3% | 0.39% |
| Apr 2026 | 45.9% | 18% | 20.5% | 12.1% | 2% | 1.1% | 0.4% |
| May 2026 | 44.5% | 17.5% | 19.9% | 14.4% | 1.9% | 1.3% | 0.39% |
| Jun 2026 | 43% | 20.6% | 16.2% | 16.9% | 1.9% | 1% | 0.38% |
| Jul 2026 | 50.4% | 16.6% | 15.9% | 13.6% | 2.2% | 1% | 0.37% |
| Aug 2026 | 51.9% | 16.7% | 16.2% | 11.2% | 2.3% | 1.2% | 0.37% |
| Sep 2026 | 49.9% | 20% | 15.7% | 11% | 1.8% | 1.2% | 0.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 3M | -2.2% | -2 points | |
| 2, held 2nd | 20% | 1.2M | +22% | +3.3 points | |
| 3, held 3rd | 15.7% | 958K | -1.4% | -0.5 points | |
| 4, held 4th | 11% | 673K | 0% | -0.2 points | |
| 5, held 5th | 1.8% | 110K | -18.5% | -0.5 points | |
| 6, held 6th | 1.2% | 74K | 0% | 0 points | |
| 7, held 7th | 0.3% | 18.1K | -18.5% | -0.1 points |
1.
Sony49.9%
Held 1st. 3M estimated branded searches, -2.2% vs prior month. Share -2 points.
2.
TCL20%
Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +3.3 points.
15.7%
Held 3rd. 958K estimated branded searches, -1.4% vs prior month. Share -0.5 points.
4.
Hisense
11%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Samsung1.8%
Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
6.
Philips
1.2%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
7.
LG0.3%
Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare search popularity between Hisense and its closest rivals
Every comparison with Hisense
25 comparisons
- Electrolux vs Hisense
- Hisense vs Panasonic
- Hisense vs Siemens
- Hisense vs Smeg
- Hisense vs Sony
- Hisense vs TCL
- Beko vs Hisense
- Haier vs Hisense
- Hisense vs Hoover
- Hisense vs Liebherr
- Black and Decker vs Hisense
- Brass Monkey vs Hisense
- Dometic vs Hisense
- Hisense vs Samsung
- Hisense vs Westinghouse
- Hisense vs Philips
- Bosch vs Hisense
- Fisher & Paykel vs Hisense
- Hisense vs LG
- Hisense vs SKOPE
- AstroAI vs Hisense
- Hisense vs Husky
- Alpicool vs Hisense
- Hisense vs Whirlpool
- Hisense vs Miele
How has branded search demand for Hisense changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hisense worldwide fell from 823K to 673K.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among TV brands worldwide decreased from 14.2% to 11%.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among TV brands worldwide peaked at 16.9% in June 2026 and was lowest at 11% in September 2026.
How did search popularity change for TV brands worldwide in September 2026?
6 changes
In September 2026, TCL gained estimated Share of Search among TV brands worldwide, from 16.7% to 20%.
In September 2026, Sony lost estimated Share of Search among TV brands worldwide, from 51.9% to 49.9%.
In September 2026, Panasonic lost estimated Share of Search among TV brands worldwide, from 16.2% to 15.7%.
Hisense’s estimated Share of Search among TV brands worldwide has lost ground for 3 months in a row, from 16.9% to 11% in September 2026.
Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Philips worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Hisense compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| TV brands | 4th of 7 | 11% | Shown above |
| Television brands | 3rd of 5 | 13.2% | Show ranking |
| Fridge brands | 3rd of 15 | 13.4% | Show ranking |
| Integrated dishwasher brands | 2nd of 6 | 22.7% | Show ranking |
| Slimline dishwasher brands | 2nd of 6 | 27.4% | Show ranking |
| Fridge freezer brands | 1st of 6 | 31.4% | Show ranking |
| Upright freezer brands | 1st of 5 | 35.8% | Show ranking |
| Chest freezer brands | 1st of 3 | 45.1% | Show ranking |
| Under counter freezer brands | 1st of 4 | 47.2% | Show ranking |
| Mini fridge brands | 1st of 5 | 52% | Show ranking |
| Deep freezer brands | 1st of 4 | 56.4% | Show ranking |
| Bar fridge brands | 1st of 4 | 62.8% | Show ranking |
How is Hisense measured?
Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hisense
Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hisense your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.