Brandwave

BenQ vs Hisense:Which is more popular?

In September 2026, Hisense had more branded searches than BenQ among projector brands worldwide. Hisense had about 673,000 branded searches, while BenQ had 168,000. Hisense made up 11.4% of all projector brand searches we track, and BenQ accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about projector brands, BenQ and Hisense each appeared in four of the five answers. BenQ was mentioned before Hisense in three out of five answers.

Among projector brands worldwide in September 2026

Who do people search for more?

Hisense, about 4 searches for every 1 for BenQ

Hisense 673K searchesBenQ 168K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

BenQ in 4 of 5Hisense in 4 of 5

Who does AI recommend more?

BenQ, named ahead of Hisense in 3 of 5 answers

BenQ first in 3Hisense first in 2

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Top projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BenQ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hisense was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. BenQ was listed before Hisense in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. BenQ2nd
  3. Sony3rd
  4. Hisense4th
  5. JVC5th
  6. Optoma6th
  7. XGIMI7th
  8. Anker8th
  9. ViewSonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BenQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JVC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • XGIMI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewSonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about projector brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BenQ or Hisense more popular in search?

This chart shows how often people search Google for BenQ and Hisense by name. Each line represents a brand's share of searches for all nine projector brands we track, month by month, from English-language searches worldwide.

BenQ and Hisense among projector brands worldwide, by month

Share of searches by month for Hisense, BenQ. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyAnkerEpsonHisenseJVCXGIMIBenQOptomaViewSonic
Oct 202541.2%18.4%12.4%15.2%5.5%2.8%3.6%0.67%0.18%
Nov 202543.9%16%10.8%16%4.8%4.4%3.3%0.58%0.16%
Dec 202545.6%16.7%11.2%13.7%5%3.8%3.3%0.55%0.13%
Jan 202645.2%16.5%13.6%13.6%4.1%3.1%3.3%0.54%0.13%
Feb 202644.7%16.4%13.4%13.4%4.9%3%3.2%0.6%0.16%
Mar 202642.9%19.1%12.9%12.9%4.7%2.9%3.8%0.63%0.16%
Apr 202643.6%19.5%13.1%13.1%3.9%2.9%3.3%0.52%0.16%
May 202641.6%18.6%12.5%15.3%4.6%3.6%3.1%0.5%0.15%
Jun 202640.1%17.9%12%17.9%4.4%3.9%3.1%0.53%0.14%
Jul 202646.4%16.9%11.4%13.9%3.4%4.4%3%0.46%0.17%
Aug 202648%17.5%11.8%11.8%3.5%3.8%2.9%0.47%0.14%
Sep 202646.4%20.7%11.4%11.4%3.4%3.3%2.8%0.41%0.14%

How has the BenQ and Hisense comparison changed over the last 12 months?

3 findings
  • Hisense was ahead of BenQ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BenQ’s share of searches among projector brands worldwide moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 198K to 168K.
  • Across the 12 months ending September 2026, Hisense’s share of searches among projector brands worldwide moved from 15.2% to 11.4%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for projector brands worldwide in September 2026?

2 changes
  1. Hisense’s share of searches among projector brands worldwide has lost ground for 3 months in a row, from 17.9% to 11.4% in September 2026.

  2. Estimated monthly branded searches for BenQ worldwide fell 15.1% over 12 measured months, from 198K to 168K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BenQ’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BenQ

2 branded search terms

  • benq
  • benq projector

Hisense

1 branded search term

  • hisense

How the Brand Demand Index is measured

Other head-to-heads among projector brands

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