Brandwave

How popular isHisense?

In September 2026, people searched for Hisense by name about 685,000 times worldwide, an 18.6% decrease from the previous year. These searches made up 11.4% of all global projector brand searches, placing Hisense fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about projector brands, Hisense appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Hisense is the fourth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. SonyShare of searches 46.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. AnkerShare of searches 20.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  3. EpsonShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. HisenseShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. JVCShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hisense is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. BenQ2nd
  3. Sony3rd
  4. Hisense4th
  5. JVC5th
  6. Optoma6th
  7. XGIMI7th
  8. Anker8th
  9. ViewSonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BenQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JVC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • XGIMI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewSonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about projector brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which projector brands compete with Hisense?

Hisense against projector brands worldwide, by month

Share of searches by month for Sony, Anker, Epson, Hisense, JVC, XGIMI, BenQ. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyAnkerEpsonHisenseJVCXGIMIBenQOptomaViewSonic
Oct 202541.2%18.4%12.4%15.2%5.5%2.8%3.6%0.67%0.18%
Nov 202543.9%16%10.8%16%4.8%4.4%3.3%0.58%0.16%
Dec 202545.6%16.7%11.2%13.7%5%3.8%3.3%0.55%0.13%
Jan 202645.2%16.5%13.6%13.6%4.1%3.1%3.3%0.54%0.13%
Feb 202644.7%16.4%13.4%13.4%4.9%3%3.2%0.6%0.16%
Mar 202642.9%19.1%12.9%12.9%4.7%2.9%3.8%0.63%0.16%
Apr 202643.6%19.5%13.1%13.1%3.9%2.9%3.3%0.52%0.16%
May 202641.6%18.6%12.5%15.3%4.6%3.6%3.1%0.5%0.15%
Jun 202640.1%17.9%12%17.9%4.4%3.9%3.1%0.53%0.14%
Jul 202646.4%16.9%11.4%13.9%3.4%4.4%3%0.46%0.17%
Aug 202648%17.5%11.8%11.8%3.5%3.8%2.9%0.47%0.14%
Sep 202646.4%20.7%11.4%11.4%3.4%3.3%2.8%0.41%0.14%

  1. 1.Sony

    46.4%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Anker

    20.7%

    Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +3.1 points.

  3. 3.Epson

    11.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Hisense

    11.4%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.JVC

    3.4%

    Moved from 6th to 5th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.XGIMI

    3.3%

    Moved from 5th to 6th. 195K estimated branded searches, -8.9% vs prior month. Share -0.4 points.

  7. 7.BenQ

    2.8%

    Held 7th. 168K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Optoma

    0.41%

    Held 8th. 24.2K estimated branded searches, -10% vs prior month. Share -0.1 points.

  9. 9.ViewSonic

    0.14%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hisense and its closest rivals

Every comparison with Hisense

43 comparisons

How has branded search demand for Hisense changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hisense worldwide fell from 841K to 685K.
  • Across the 12 months ending September 2026, Hisense’s share of searches among projector brands worldwide decreased from 15.2% to 11.4%.
  • Across the 12 months ending September 2026, Hisense’s share of searches among projector brands worldwide peaked at 17.9% in June 2026 and was lowest at 11.4% in September 2026.
  • Across the 12 months ending September 2026, Hisense fell from 3rd to 4th among projector brands worldwide.

How did search popularity change for projector brands worldwide in September 2026?

6 changes

  1. In September 2026, Anker gained share of searches among projector brands worldwide, from 17.5% to 20.7%.

  2. In September 2026, Sony lost share of searches among projector brands worldwide, from 48% to 46.4%.

  3. Hisense’s share of searches among projector brands worldwide has lost ground for 3 months in a row, from 17.9% to 11.4% in September 2026.

  4. In September 2026, JVC rose from 6th to 5th among projector brands worldwide.

  5. In September 2026, XGIMI fell from 5th to 6th among projector brands worldwide.

  6. Estimated monthly branded searches for Optoma worldwide fell 33.1% over 12 measured months, from 36.2K to 24.2K in September 2026.

How are Hisense’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hisense
  • hisense laser tv
  • hisense projector

Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hisense compete?

Hisense is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
TV brands4th of 711%Show ranking
Projector brands4th of 911.4%Shown above
Fridge brands3rd of 1412.4%Show ranking
Television brands3rd of 513.2%Show ranking
Home theater projector brands6th of 60.23%Show ranking
Integrated dishwasher brands2nd of 821.8%Show ranking
Slimline dishwasher brands2nd of 627.4%Show ranking
Chest freezer brands1st of 627.4%Show ranking
Fridge freezer brands1st of 729.8%Show ranking
Upright freezer brands1st of 730.5%Show ranking
Bar fridge brands1st of 934.7%Show ranking
Under counter freezer brands1st of 739.4%Show ranking
Short throw projector brands2nd of 540.8%Show ranking
Deep freezer brands1st of 545.1%Show ranking
Mini fridge brands1st of 849.8%Show ranking
Laser projector brands5th of 106.2%Show ranking
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