Brandwave

How popular isHisense in search?

In September 2026, there were an estimated 673K branded searches for Hisense worldwide which is down 18.2% over the last 12 months. Hisense holds 56.4% estimated Share of Search among deep freezer brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hisense56.4%
  2. Haier30.9%
  3. Samsung12.6%
  4. Whirlpool0.08%
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Which deep freezer brands compete with Hisense?

Hisense against deep freezer brands worldwide, by month

Share of Search by month for Hisense, Haier, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthHisenseHaierSamsungWhirlpool
Oct 202557.8%31.6%10.6%0.06%
Nov 202561.1%27.5%11.3%0.05%
Dec 202554%36.1%9.9%0.06%
Jan 202657.8%31.6%10.6%0.06%
Feb 202655.3%30.2%14.4%0.07%
Mar 202651.8%34.6%13.5%0.07%
Apr 202649%40%10.9%0.07%
May 202654%36.1%9.9%0.09%
Jun 202658.8%32.3%8.8%0.06%
Jul 202656.8%31%12.1%0.07%
Aug 202655.3%30.2%14.4%0.08%
Sep 202656.4%30.9%12.6%0.08%
  1. 1.Hisense

    56.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Haier

    30.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Samsung

    12.6%

    Held 3rd. 151K estimated branded searches, -14.2% vs prior month. Share -1.8 points.

  4. 4.Whirlpool

    0.08%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hisense and its closest rivals

How has branded search demand for Hisense changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hisense worldwide fell from 823K to 673K.
  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among deep freezer brands worldwide decreased from 57.8% to 56.4%.
  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among deep freezer brands worldwide peaked at 61.1% in November 2025 and was lowest at 49% in April 2026.

How did search popularity change for deep freezer brands worldwide in September 2026?

  1. In September 2026, Hisense gained estimated Share of Search among deep freezer brands worldwide, from 55.3% to 56.4%.

  2. In September 2026, Haier gained estimated Share of Search among deep freezer brands worldwide, from 30.2% to 30.9%.

  3. In September 2026, Samsung lost estimated Share of Search among deep freezer brands worldwide, from 14.4% to 12.6%.

  4. Estimated monthly branded searches for Whirlpool worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

Where does Hisense compete?

Hisense is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
TV brands4th of 711%Show ranking
Television brands3rd of 513.2%Show ranking
Fridge brands3rd of 1513.4%Show ranking
Integrated dishwasher brands2nd of 622.7%Show ranking
Slimline dishwasher brands2nd of 627.4%Show ranking
Fridge freezer brands1st of 631.4%Show ranking
Upright freezer brands1st of 535.8%Show ranking
Chest freezer brands1st of 345.1%Show ranking
Under counter freezer brands1st of 447.2%Show ranking
Mini fridge brands1st of 552%Show ranking
Deep freezer brands1st of 456.4%Shown above
Bar fridge brands1st of 462.8%Show ranking

How is Hisense measured?

Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hisense

Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Hisense your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.