Brandwave

How popular isSony in search?

In September 2026, there were an estimated 4M branded searches for Sony worldwide which is up 22.3% over the last 12 months. Sony holds 45.9% estimated Share of Search among TV brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sony45.9%
  2. TCL14.2%
  3. Panasonic11.8%
  4. Philips11.3%
  5. Hisense7.8%
  6. LG4.9%
  7. Samsung4.1%
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Which TV brands compete with Sony?

Sony against TV brands worldwide, by month

Share of Search by month for Sony, TCL, Panasonic, Philips, Hisense, LG, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthSonyTCLPanasonicPhilipsHisenseLGSamsung
Oct 202538.5%14.5%13.2%12.3%9.8%6.2%5.4%
Nov 202543.5%12.8%11.3%12.7%10.5%4.7%4.5%
Dec 202545.7%10.8%11.3%14.2%8.9%4.8%4.3%
Jan 202643.7%13.6%11.8%11.5%9.2%5.8%4.4%
Feb 202640.6%12.7%15.2%11.8%8.5%6.5%4.8%
Mar 202640.7%14.8%13.6%10.8%8.1%7.4%4.6%
Apr 202641.2%12.6%16.8%11.2%8.5%5.4%4.4%
May 202641.3%12.3%16%10.6%10.1%5.3%4.3%
Jun 202639.9%14.8%13.2%10.5%12.1%5.2%4.3%
Jul 202644.8%11.8%12.4%11.8%9.7%5.1%4.4%
Aug 202646.1%11.5%12%12%7.7%5.9%4.8%
Sep 202645.9%14.2%11.8%11.3%7.8%4.9%4.1%

  1. 1.Sony

    45.9%

    Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share -0.2 points.

  2. 2.TCL

    14.2%

    Moved from 4th to 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +2.7 points.

  3. 3.Panasonic

    11.8%

    Held 3rd. 1M estimated branded searches, -2.6% vs prior month. Share -0.2 points.

  4. 4.Philips

    11.3%

    Moved from 2nd to 4th. 970K estimated branded searches, -7.3% vs prior month. Share -0.7 points.

  5. 5.Hisense

    7.8%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.LG

    4.9%

    Held 6th. 427K estimated branded searches, -16.8% vs prior month. Share -0.9 points.

  7. 7.Samsung

    4.1%

    Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -0.8 points.

Compare search popularity between Sony and its closest rivals

Every comparison with Sony

How has branded search demand for Sony changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 3.2M to 4M.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among TV brands worldwide increased from 38.5% to 45.9%.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among TV brands worldwide peaked at 46.1% in August 2026 and was lowest at 38.5% in October 2025.

How did search popularity change for TV brands worldwide in September 2026?

  1. In September 2026, TCL overtook Philips and Panasonic to rank 2nd among TV brands worldwide, with 14.2% estimated Share of Search.

  2. In September 2026, LG lost estimated Share of Search among TV brands worldwide, from 5.9% to 4.9%.

  3. In September 2026, Samsung lost estimated Share of Search among TV brands worldwide, from 4.8% to 4.1%.

  4. In September 2026, Philips lost estimated Share of Search among TV brands worldwide, from 12% to 11.3%.

  5. Panasonic’s estimated Share of Search among TV brands worldwide has lost ground for 3 months in a row, from 13.2% to 11.8% in September 2026.

  6. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 3.2M to 4M in September 2026.

Where does Sony compete?

Sony is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headphone brands3rd of 914.7%Show ranking
Earbud brands2nd of 519.6%Show ranking
Gaming console brands3rd of 521.8%Show ranking
Home cinema brands3rd of 826.8%Show ranking
Bluetooth headphones brands2nd of 734.9%Show ranking
Wireless earbud brands2nd of 634.9%Show ranking
Camera brands1st of 735.7%Show ranking
Party speaker brands2nd of 635.9%Show ranking
Wireless headphones brands2nd of 437.9%Show ranking
Earphones brands2nd of 640%Show ranking
Ear buds brands2nd of 344.3%Show ranking
Wireless speaker brands2nd of 344.3%Show ranking
TV brands1st of 745.9%Shown above
Kids headphones2nd of 646%Show ranking
Surround sound system brands1st of 754%Show ranking
Camera lenses1st of 658.5%Show ranking
Camera lens brands1st of 558.5%Show ranking
Television brands1st of 559.7%Show ranking
Soundbar with subwoofer brands1st of 473.9%Show ranking
Telephoto lens brands1st of 376.9%Show ranking
Wide angle lens brands1st of 376.9%Show ranking
Studio headphone brands1st of 687.4%Show ranking
Home theater projector brands1st of 489.4%Show ranking

How is Sony measured?

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • sony
  • sony camera
  • sony cyber shot
  • sony headphone

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, worldwide.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

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