Sony vs XGIMI:Which is searched more?
In September 2026, Sony had more branded searches than XGIMI among projector brands worldwide. Sony had about 2.7 million branded searches, while XGIMI had 195,000. Sony made up 46.4% of all projector brand searches we track, and XGIMI accounted for 3.3%. These are worldwide searches for English-language branded terms.
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Is Sony or XGIMI more popular in search?
Compare the projector brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sony, XGIMI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Anker | Epson | Hisense | JVC | XGIMI | BenQ | Optoma | ViewSonic |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 18.4% | 12.4% | 15.2% | 5.5% | 2.8% | 3.6% | 0.67% | 0.18% |
| Nov 2025 | 43.9% | 16% | 10.8% | 16% | 4.8% | 4.4% | 3.3% | 0.58% | 0.16% |
| Dec 2025 | 45.6% | 16.7% | 11.2% | 13.7% | 5% | 3.8% | 3.3% | 0.55% | 0.13% |
| Jan 2026 | 45.2% | 16.5% | 13.6% | 13.6% | 4.1% | 3.1% | 3.3% | 0.54% | 0.13% |
| Feb 2026 | 44.7% | 16.4% | 13.4% | 13.4% | 4.9% | 3% | 3.2% | 0.6% | 0.16% |
| Mar 2026 | 42.9% | 19.1% | 12.9% | 12.9% | 4.7% | 2.9% | 3.8% | 0.63% | 0.16% |
| Apr 2026 | 43.6% | 19.5% | 13.1% | 13.1% | 3.9% | 2.9% | 3.3% | 0.52% | 0.16% |
| May 2026 | 41.6% | 18.6% | 12.5% | 15.3% | 4.6% | 3.6% | 3.1% | 0.5% | 0.15% |
| Jun 2026 | 40.1% | 17.9% | 12% | 17.9% | 4.4% | 3.9% | 3.1% | 0.53% | 0.14% |
| Jul 2026 | 46.4% | 16.9% | 11.4% | 13.9% | 3.4% | 4.4% | 3% | 0.46% | 0.17% |
| Aug 2026 | 48% | 17.5% | 11.8% | 11.8% | 3.5% | 3.8% | 2.9% | 0.47% | 0.14% |
| Sep 2026 | 46.4% | 20.7% | 11.4% | 11.4% | 3.4% | 3.3% | 2.8% | 0.41% | 0.14% |
How has the Sony and XGIMI comparison changed over the last 12 months?
3 findings
- Sony was ahead of XGIMI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among projector brands worldwide moved from 41.2% to 46.4%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
- Across the 12 months ending September 2026, XGIMI’s share of searches among projector brands worldwide moved from 2.8% to 3.3%, and its estimated monthly branded searches moved from 151K to 195K.
How did search popularity change for projector brands worldwide in September 2026?
2 changes
In September 2026, Sony lost share of searches among projector brands worldwide, from 48% to 46.4%.
In September 2026, XGIMI fell from 5th to 6th among projector brands worldwide.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Sony’s and XGIMI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among projector brands
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