Brandwave

How popular isSony?

In September 2026, people searched for Sony by name about 4.6 million times worldwide, a 15% increase from the previous year. These searches made up 46.4% of all global projector brand searches, placing Sony first out of nine brands. When we asked both ChatGPT and Google AI Overviews about projector brands, Sony appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Sony is the most searched of 9 competitors and the third most recommended in AI answers.

  1. SonyShare of searches 46.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. AnkerShare of searches 20.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  3. EpsonShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. HisenseShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. JVCShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sony is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. BenQ2nd
  3. Sony3rd
  4. Hisense4th
  5. JVC5th
  6. Optoma6th
  7. XGIMI7th
  8. Anker8th
  9. ViewSonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BenQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JVC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • XGIMI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewSonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about projector brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which projector brands compete with Sony?

Sony against projector brands worldwide, by month

Share of searches by month for Sony, Anker, Epson, Hisense, JVC, XGIMI, BenQ. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyAnkerEpsonHisenseJVCXGIMIBenQOptomaViewSonic
Oct 202541.2%18.4%12.4%15.2%5.5%2.8%3.6%0.67%0.18%
Nov 202543.9%16%10.8%16%4.8%4.4%3.3%0.58%0.16%
Dec 202545.6%16.7%11.2%13.7%5%3.8%3.3%0.55%0.13%
Jan 202645.2%16.5%13.6%13.6%4.1%3.1%3.3%0.54%0.13%
Feb 202644.7%16.4%13.4%13.4%4.9%3%3.2%0.6%0.16%
Mar 202642.9%19.1%12.9%12.9%4.7%2.9%3.8%0.63%0.16%
Apr 202643.6%19.5%13.1%13.1%3.9%2.9%3.3%0.52%0.16%
May 202641.6%18.6%12.5%15.3%4.6%3.6%3.1%0.5%0.15%
Jun 202640.1%17.9%12%17.9%4.4%3.9%3.1%0.53%0.14%
Jul 202646.4%16.9%11.4%13.9%3.4%4.4%3%0.46%0.17%
Aug 202648%17.5%11.8%11.8%3.5%3.8%2.9%0.47%0.14%
Sep 202646.4%20.7%11.4%11.4%3.4%3.3%2.8%0.41%0.14%

  1. 1.Sony

    46.4%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Anker

    20.7%

    Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +3.1 points.

  3. 3.Epson

    11.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Hisense

    11.4%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.JVC

    3.4%

    Moved from 6th to 5th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.XGIMI

    3.3%

    Moved from 5th to 6th. 195K estimated branded searches, -8.9% vs prior month. Share -0.4 points.

  7. 7.BenQ

    2.8%

    Held 7th. 168K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Optoma

    0.41%

    Held 8th. 24.2K estimated branded searches, -10% vs prior month. Share -0.1 points.

  9. 9.ViewSonic

    0.14%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sony and its closest rivals

Every comparison with Sony

67 comparisons

How has branded search demand for Sony changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 4M to 4.6M.
  • Across the 12 months ending September 2026, Sony’s share of searches among projector brands worldwide increased from 41.2% to 46.4%.
  • Across the 12 months ending September 2026, Sony’s share of searches among projector brands worldwide peaked at 48% in August 2026 and was lowest at 40.1% in June 2026.

How did search popularity change for projector brands worldwide in September 2026?

6 changes

  1. In September 2026, Anker gained share of searches among projector brands worldwide, from 17.5% to 20.7%.

  2. In September 2026, Sony lost share of searches among projector brands worldwide, from 48% to 46.4%.

  3. Hisense’s share of searches among projector brands worldwide has lost ground for 3 months in a row, from 17.9% to 11.4% in September 2026.

  4. In September 2026, JVC rose from 6th to 5th among projector brands worldwide.

  5. In September 2026, XGIMI fell from 5th to 6th among projector brands worldwide.

  6. Estimated monthly branded searches for Optoma worldwide fell 33.1% over 12 measured months, from 36.2K to 24.2K in September 2026.

How are Sony’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sony
  • sony camera
  • sony cyber shot
  • sony headphone
  • sony headphones
  • sony memory card
  • sony projector
  • sony sd card
  • sony wh 1000xm5
  • sony wh 1000xm6

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, worldwide.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sony compete?

Sony is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands3rd of 914%Show ranking
Headphone brands3rd of 1014.2%Show ranking
Wireless headphones brands3rd of 1014.4%Show ranking
Ear buds brands3rd of 515.5%Show ranking
Earphones brands3rd of 815.6%Show ranking
Bluetooth speaker brands2nd of 932.2%Show ranking
Surround sound system brands2nd of 1038.2%Show ranking
Party speaker brands2nd of 738.3%Show ranking
Soundbar brands2nd of 834.4%Show ranking
Home cinema brands2nd of 1241%Show ranking
Wireless headset brands1st of 939.5%Show ranking
Kids headphones1st of 555.2%Show ranking
Camera brands1st of 853.1%Show ranking
TV brands1st of 749.9%Show ranking
Projector brands1st of 946.4%Shown above
Camera lens brands1st of 664.6%Show ranking
Television brands1st of 559.6%Show ranking
Camera lenses1st of 676.5%Show ranking
Wide angle lens brands1st of 576.6%Show ranking
Telephoto lens brands1st of 477.9%Show ranking
Studio headphone brands1st of 688.6%Show ranking
Home theater projector brands1st of 686.8%Show ranking
Over-ear headphone brands1st of 734.1%Show ranking
Memory card brands4th of 70.96%Show ranking
Laser projector brands4th of 106.5%Show ranking
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