Brandwave

How popular isSony?

In September 2026, people searched for Sony by name about 5.7 million times worldwide, a 9.4% increase from the previous year. These searches made up 9.3% of all global subwoofer brand searches, placing Sony sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about subwoofer brands, Sony did not appear in any of the answers.

Search and AI answers in September 2026

Sony is the sixth most searched of 9 competitors and not listed in any AI answer.

  1. SonosShare of searches 31.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SVSShare of searches 13.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BoseShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. KlipschShare of searches 11.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. SonyShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top subwoofer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SVS1st
  2. Polk Audio2nd
  3. REL Acoustics3rd
  4. Klipsch4th
  5. KEF5th
  6. Sonos–
  7. Bose–
  8. Sony–
  9. Yamaha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SVS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klipsch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • REL Acoustics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEF1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polk Audio1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about subwoofer brands

5 answers

  • Asked ChatGPT

    “Which subwoofer should I buy for my home theater?”

    1. 1SVS
    2. 2Yamaha

  • Asked ChatGPT

    “What are the best subwoofer brands?”

    1. 1SVS
    2. 2REL Acoustics
    3. 3Klipsch
    4. 4KEF

  • Asked ChatGPT

    “What's the best subwoofer for music?”

    1. 1SVS

  • Searched Google, AI Overview

    “subwoofer”

    1. 1Polk Audio
    2. 2SVS

  • Searched Google, AI Overview

    “best subwoofer”

    1. 1SVS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Which subwoofer brands compete with Sony?

Sony against subwoofer brands worldwide, by month

Share of searches by month for Sonos, SVS, Bose, Klipsch, REL Acoustics, Sony, Yamaha, KEF, Polk Audio. The figures are in the table below the chart.

View monthly share of searches table
MonthSonosSVSBoseKlipschREL AcousticsSonyYamahaKEFPolk Audio
Oct 202528.4%15.6%10.4%10.4%10.4%8.5%6.9%5.7%3.8%
Nov 202537.7%13.8%11.3%9.2%7.5%7.5%5%5%2.8%
Dec 202535.3%15.8%10.6%10.6%8.6%7.1%4.7%4.7%2.6%
Jan 202628.3%18.9%10.3%10.3%10.3%8.5%5.7%4.6%3.1%
Feb 202629.3%16.1%10.7%10.7%10.7%8.7%5.9%4.8%3.2%
Mar 202629.3%16.1%10.7%10.7%10.7%8.7%5.9%4.8%3.2%
Apr 202627.8%15.2%10.2%12.4%10.2%8.3%6.8%5.5%3.7%
May 202630.7%13.7%11.2%11.2%11.2%7.5%6.1%5%3.3%
Jun 202629%15.8%12.9%10.6%8.7%8.7%5.8%4.7%3.8%
Jul 202627.8%15.2%12.4%12.4%8.3%10.2%5.5%4.5%3.7%
Aug 202629.9%16.4%10.9%10.9%8.9%8.9%6%4.9%3.2%
Sep 202631.1%13.9%11.4%11.4%9.3%9.3%6.2%4.1%3.4%

  1. 1.Sonos

    31.1%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.SVS

    13.9%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.5 points.

  3. 3.Bose

    11.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Klipsch

    11.4%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.REL Acoustics

    9.3%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Sony

    9.3%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Yamaha

    6.2%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.KEF

    4.1%

    Held 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  9. 9.Polk Audio

    3.4%

    Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Sony, Sonos and 3 other brands sell other things too, so only their searches that name this product count here, like “sony subwoofer”.

Compare popularity between Sony and its closest rivals

Every comparison with Sony

59 comparisons

How has branded search demand for Sony changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 5.2M to 5.7M.
  • Across the 12 months ending September 2026, Sony’s share of searches among subwoofer brands worldwide increased from 8.5% to 9.3%.
  • Across the 12 months ending September 2026, Sony’s share of searches among subwoofer brands worldwide peaked at 10.2% in July 2026 and was lowest at 7.1% in December 2025.

How did search popularity change for subwoofer brands worldwide in September 2026?

6 changes

  1. In September 2026, Sonos gained share of searches among subwoofer brands worldwide, from 29.9% to 31.1%.

  2. In September 2026, SVS lost share of searches among subwoofer brands worldwide, from 16.4% to 13.9%.

  3. In September 2026, KEF lost share of searches among subwoofer brands worldwide, from 4.9% to 4.1%.

  4. Estimated monthly branded searches for Polk Audio worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  5. Estimated monthly branded searches for REL Acoustics worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Yamaha worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Sony’s branded searches counted?

51 search terms

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sony
  • sony 4k laser projector
  • sony av receiver
  • sony bluetooth speaker
  • sony camera
  • sony camera len
  • sony cfexpress
  • sony cyber shot
  • sony ear bud
  • sony ear buds
  • sony earbuds
  • sony earphone
  • sony earphones
  • sony headphone
  • sony headphones
  • sony headset
  • sony home cinema
  • sony home theater
  • sony home theater projector
  • sony laser projector
  • sony laser tv
  • sony lens
  • sony memory card
  • sony micro sd
  • sony microsd card
  • sony monitoring headphones
  • sony over ear headphone
  • sony party speaker
  • sony portable speaker
  • sony projector
  • sony sd card
  • sony smart tv
  • sony soundbar
  • sony soundbar with subwoofer
  • sony studio headphone
  • sony studio headphones
  • sony studio monitor headphones
  • sony subwoofer
  • sony surround sound
  • sony surround sound system

1–40 of 51

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, worldwide.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sony compete?

Sony is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands2nd of 157.2%Show ranking
Wireless earbud brands6th of 81.8%Show ranking
TV brands5th of 712.5%Show ranking
Camera brands2nd of 824.3%Show ranking
Wireless headset brands4th of 92.6%Show ranking
Bluetooth speaker brands5th of 85.8%Show ranking
Party speaker brands4th of 72%Show ranking
Soundbar brands6th of 811.4%Show ranking
Projector brands5th of 93.4%Show ranking
Home theater projector brands1st of 592%Show ranking
Home cinema brands1st of 1342.2%Show ranking
Camera lens brands3rd of 621%Show ranking
Subwoofer brands6th of 99.3%Shown above
Memory card brands4th of 77.3%Show ranking
Laser projector brands3rd of 412.4%Show ranking
Studio headphone brands1st of 551.1%Show ranking
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